Author Art Adams

Art Adams

Director of photography Art Adams knew he wanted to look through cameras for a living at the age of 12. After ten years in Hollywood working on feature films, TV series, commercials, music videos, visual effects and docs he returned to his native San Francisco Bay Area, where he currently shoots commercials and high-end corporate marketing and branding projects.   When Art isn’t shooting he consults on product design and marketing for a number of motion picture equipment manufacturers. His clients have included Sony, Arri, Canon, Tiffen, Schneider Optics, PRG, Cineo Lighting, Element Labs, Sound Devices and DSC Labs.   His writing has appeared in HD Video Pro, American Cinematographer, Australian Cinematographer, Camera Operator Magazine and ProVideo Coalition. He is a current member of the International Cinematographers Guild, and a past active member of the SOC and SMPTE.

Optical Science
Some Things I Know About Filters

On heels of my recent article/brain dump on lenses, here are some thoughts on filters: why they’re good, when they’re bad, and why digital filters never look the same. Filters never add, they always subtract. For example, a warming filter…

Optical Science
Some Things I Know About Lenses

I don’t know a ton about lenses. I’ve always focused on cameras and film technology, but I’m slowly building a library of information in my head—partially from what I’ve learned over history, and partially from new experience. Here’s a short…

Who Wants to Take a Lighting Class?

Due to the success of last year’s lighting class Abel Cine has asked me to come back and do it again. So I am: “How to Light Faces: Hard Light, Soft Light and Damage Control” It will be held on…

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