Author Art Adams

Art Adams

Director of photography Art Adams knew he wanted to look through cameras for a living at the age of 12. After ten years in Hollywood working on feature films, TV series, commercials, music videos, visual effects and docs he returned to his native San Francisco Bay Area, where he currently shoots commercials and high-end corporate marketing and branding projects.   When Art isn’t shooting he consults on product design and marketing for a number of motion picture equipment manufacturers. His clients have included Sony, Arri, Canon, Tiffen, Schneider Optics, PRG, Cineo Lighting, Element Labs, Sound Devices and DSC Labs.   His writing has appeared in HD Video Pro, American Cinematographer, Australian Cinematographer, Camera Operator Magazine and ProVideo Coalition. He is a current member of the International Cinematographers Guild, and a past active member of the SOC and SMPTE.

Acquisition
Sony F5: Dynamic Range, plus interpreting it in Resolve

Sony gives us a lot of gamma table options in the F5 and F55. I recently had a chance to sit down with an F5 and map them all out, and in doing so I learned a lot about both gamma curves and how BlackMagic Resolve Lite handles them. I had no idea what I was getting into when I shot these tests. Usually I bring clips into Final Cut Pro, export them to Apple Color and capture waveform images from there, but according to Sony there are no current options to import XAVC HD directly into Final Cut Pro 7 or X. I’m not that familiar with BlackMagic DaVinci Resolve Lite, but I learned a lot… while putting a nice dent in both my forehead and the wall over my desk along the way.

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