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Jim,
Since I have no way of knowing which of your comments are serious and which are sarcastic jibes, I'm going to limit my response to just a few of your points.
1) on the cost-benefit analysis point, you're out of line. We make our analysis on what to produce. Potential customers make theirs on what to purchase. We don't claim to be serving the Mac market. However, in response to inquiries from Mac users we point out that clips produced by DV Rack can be edited on Mac software. It's then up to each customer to decide whether our product is worth the substantial investment in a laptop. I feel it's to DV Rack's credit that several people have found it so valuable that they did just that.
2) <<Now there's a marketing slogan for the ages.>> This one I presume is meant to be sarcastic, so I should let it drop. But since you bill yourself as a marketing consultant, I can't help asking: Do you do many marketing campaigns for products that a company decided NOT to develop?
3) You're using loaded language when you state that we've made it clear it's "not worth [our] time or effort" to make DV Rack cross-platform. You seem to be taking personal offense at a business decision to invest in one opportunity rather than another. Yes, a Mac version of DV Rack might be quite profitable, but our executives and board decided other avenues were more promising.
4) on external hard drives: <<Which would require yet another investment rather than using the existing laptop drive.>> Nearly all customers with whom I am familiar prefer external hard drives both for increased capacity and for efficiency--they do their editing on other systems, and external hdds are the quickest, easiest way to get their clips from System A to System B. For people who are editing on Mac, this solution just happens to add additional value.
5) <<you're in marketing>> No, as I stated up front, I'm in QA. I also write some of the content for the manuals/online help. I suspect our marketing people would cringe at my posts here.
And finally: <<Sorry, but wrong answer.>> You're entitled to your opinion, Jim. But remember, the only occasions when we at Serious Magic have discussed the DV Rack/Mac issue is when a Mac user has asked us about it. To repeat from above, we are not marketing this product to Mac users. At this point, all we can say is what we've said, which needn't be repeated here. We look forward to the time when we have DV Mac on the market.
btw, thanks for calling our attention to the contradictory statements on the FAQ page.
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Mark Mapes
DV Rack QA
Serious Magic
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