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a response from Serious Magic
Hi Guys,
Just wanted to chime in here - I'm part of the Serious Magic tech support division, and I get the "Mac question" asked at least once a week.
We developed our software around a technology that lets us communicate on a very low level with the video card in the PC. This gives us a number of advantages in speed and performance, and lets us do things that are not normally available with CPU horsepower alone.
Unfortunately, this ability to communicate with the video card is not available on the Mac platform. We did the research on what it would take to build this technology, and it would take literally years to recreate it for the Mac. The underlying infrastructure just isn't there.
We do track the number of requests and calls we get for Mac support, and with some of the upcoming changes in the Mac OS it may be feasible in the future. But, we are still talking about months and months of development time, if the company does decide it's financially viable.
I used to work for Apple (Employee 28774) and I understand the loyalty that Mac customers have. However, when it comes down to it, a Mac and a PC are just tools. I don't berate my crescent wrench because I have a set of sockets. Each has their place in an editing environment. With the Mac, there are great tools like Final Cut, and Shake is really coming into its own.
PC's have a plethora of editing programs - Adobe Premiere Pro, Sony Vegas, plus tons of small cheap programs for doing compositing/finishing.
We did design DV Rack to provide clips for Final Cut as well - it will save to an external drive in QuickTime format.
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Karl Soule'
Product Marketing Manager, Serious Magic Professional Products Group.
ksoule@seriousmagic.com
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