See http://www.dvinfo.net/red/reddawn1.php

More coming later today!

That was just an awesome read Chris, thanks so much!

Thanks Rob! The whole "sunglasses company" thing was bugging me so I had to write that.

Chris: not only a beautiful article, but also instructive. And the camera, functional at the moment or not, is genuinely a thing of beauty. Finally a camera that looks as if it was designed for the user.

Yes - thanks from me too, Chris.
Great insight.

Jeez - I hope some of the Red nay sayers have to eat their words sooner rather than later.

cheers, r

Chris,

Will we be seeing a second article?

heath

Good stuff Chris! Thanks for revealing an important part of the roots of RED.

There's a cause and effect relationship between all actions/reactions. Nobody pulls behavior out of a hat! Jim's been consistently progressive for decades now. It's good for the motion media community to realize that the emergence of RED and the RED One camera follow a sizeable history of creative and successful product design at Oakley, coupled with Jim's parallel expertise in photography and cinematography.

Jim's been a longtime techie, shooter, and designer. Now he has surrounded himself with a expert team of engineers, visionaries, and advisors. The emergence of RED comes as no surprise whatsoever to me - it's another chapter in a unique book.