If RED ONE will come to life containing bunch of new technology ideas (Mysterium, etc), with new media standards (UHD, etc), different way of manufacturing (from CCD to look and feel - from one place, etc), different way of marketing (from manufacturer directly to enduser) and finally of course exceptional price (17,5k) then normal market creates quikly followers or cloners. Like many invention companies have around for example IBM who created PC architecture has many cloners some even bigger in given speciality - like DELL.
IBM gave out many standards and ideas wich is today ground of whole PC market.

What plans RED has for future? How much of Your technology goes under patent? Do You have plans licence out manufacturing RED ONE type cameras? What will happen next :) ?

Followers can never keep up with leaders unless the leaders run out of gas, get complacent or arrogant...

There's also that vision thing. IMHO this translates directly into the quality of a company's product... usually.

unless the leaders run out of gas, get complacent or arrogant...
So You will give licence out? It would be most unarrogant thing :).

But seriously, i think, many people have to agree with me saying that after RED ONE's first day becomes many and many cameras pointless. Especially those which are in the same pricerange. But keeping in mind list of features of RED ONE is the actual range much bigger. What will do manufacturers of those cameras? I think, they will keep some pressure to get licence to make clone or drown lot of money to develop their own standards and finally their own RED ONE-like. Maybe they already doing this...

That's why it's called disruptive technology.

But seriously, i think, many people have to agree with me saying that after RED ONE's first day becomes many and many cameras pointless.


This is like the argument that film is dead. Maybe it'll be true one day, but don't bet the farm on it.

When Red comes out, it will be a shift from what has come before, but that doesn't make any camera useless.

Right now we have a slew of low cost HD cameras. Does that mean we should just throw away the standard def cameras because they are useless?

Not at all. It just means that no one will buy one for as much as the new HD cameras, but they are still very useable for a lot of projects.

Everything has it's place, even when Red starts shipping.

Content is king and it's all over the place, not just in movie theaters, and HDTVs.

I bet there will be people who want to just make shows for video ipods and mobile devices. They don't need a Red camera for that.

In fact I bet when these other cameras get dumped on Ebay, there will be plenty of buyers for them at bargain prices.

I still want an Arri S 16mm camera, even if I have a Red One.

This is like the argument that film is dead. Maybe it'll be true one day, but don't bet the farm on it.


The only thing that digital still cameras lack, IMO, is latitude. From about 5 megapixels on up I can't see an advantage to shooting 35mm film anymore, other than the fact that I can get a lot more latitude. I know the arguments about 35mm film holding 24 megapixels of info, but 99% of the time I think most people are going to get better results from a DSLR than a 35mm still camera. I carry a DSLR and my old OM-4T loaded with Tri-X most of the time. Digital has pretty much reduced my interest in 35mm film to B&W, which is actually cool because I focus on B&W still photography more now than I used to.

I think that once we have 10-bit 11 megapixel digital video available it's going to make shooting film seem like a lot more hassle than it's worth. It still won't have the latitude of a 35mm negative, but I honestly think it's going to prompt me to sell off my 35mm gear and devote my efforts to working with digital exclusively.

Your mileage may vary, but I'm relatively sure this is going to be the end of the road for film as far as my work goes.

I know in the still photography world, digital has pretty much king.

I'm sure some day it'll be the same on the motion picture end.

Film has always had hassles. Digital Cinema will have it's own hassles.

As the gaps between film and digital close, it will be more an artistic choice to choose one over the other.

The one thing film has that digital needs to seriously work on is a true long term archival format.

You can always take a piece of film and see what's on it. You'll be lucky to retrieve some archived digital media in a decade.

I see what Frank is saying. He's talking about an open standards system.

In example, using third party cages with the RED camera or using RED cages with third party cameras. Just like the PL mount is an open standard embraced by everyone, or at least can be. Will other companies be able to take advange of RED devices like the hard drive mounts, CMOS sensors or the cages? Or will these be exclusive to RED only?

Exactly Mike! But in opposite as well. For instance Sony or Zony, etc... could
say our camera contains RED's Mysterium sensor... thatswhy it is so good.