D. Eric Franks

U.S. Internet users viewed 11.5 billion online videos during March, up 13% from February and 64% from a year ago, according to comScore Inc. The numbers they released yesterday showed that Google's video sites together accounted for 38% of all videos viewed. Even more absolutely stunningly and totally surprising: YouTube accounted for 98% of those 4.3 billion videos.

So YouTube accounted for something like 37% of all online videos in March, who accounted for the rest?

Service-----%-------Views
YouTube---37%---4,214 million
Fox--------4.2%----477 million
Yahoo------2.9%----328 million
Viacom-----2.2%----249 million

139 million people watched video online in March, which is about 74% of all Internet users. That means that the average person watched 83 videos in March, or 2-3 videos a day. The average duration of the videos was 2:48, which means each of those 139 million people spent about four hours actually watching online content.

References:
* http://www.comscore.com/press/release.asp?press=2223
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“They say that ninety percent of TV is junk,
but ninety percent of everything is junk."
-- Gene Roddenberry
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