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Old September 3rd, 2009, 04:49 AM   #1
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Sony's announced plans for Stereo3D in the home (includes PS3!)

It's really too bad they are going with frame sequential active shutter glasses in the Bravia. I could have sworn their protoype at NAB was using the XPOL screen like JVC and Hyundai IT. Ultimately its higher resolution per frame but requires extra hardware.

Quote:
Sony Brings 3D Home in 2010

BERLIN, September 2 /PRNewswire/ --
- Sony to Drive the Commercialisation of 3D in the Home in 2010
- BRAVIA TV to Deliver 3D in Full 1080P High Definition in 2010
- Movies, Music and Video Games to Lead the way
At its press conference on the eve of IFA, Sony today said that it would lead the commercialisation of 3D by bringing 3D to the Home in 2010.

Sony announced that it would introduce a 3D compatible BRAVIA LCD TV in 2010. Incorporating frame sequential display and active-shutter glass Systems(1), Sony's proprietary high frame rate technology will enable the reproduction of full High Definition(2) high-quality 3D images, and will form the centerpiece of Sony's 3D entertainment experience for the home.

In addition to 3D compatible BRAVIA LCD TVs, Sony will also develop 3D compatibility into many more of its devices, such as Blu-ray Disc products, VAIO and PlayStation(R)3, to provide a multitude of ways in which 3D content - from 3D movies to stereoscopic 3D games - can be enjoyed in the home.

In the growing industry of 3D cinema, Sony has supported and driven the expansion of 3D by providing a wide variety of professional equipment for the shooting, production and screening of movies in 3D. The number of digital 3D screens is increasing rapidly, and is expected to reach 7,000 by the end of 2009(3). In addition to 3D movies, Sony's range of professional 3D products is also driving the growth of 3D production and distribution across a range of entertainment industries, from theatre and music performances to sport and beyond.

Embracing the 'make.believe' philosophy, which signifies the company's ability to "turn ideas into reality", Sony will strive to further enhance synergies across its group companies. Sony will leverage its wealth of technology and engineering resources spanning both professional and consumer markets to bring the optimum 3D viewing experience to the home, from 2010 and beyond.

On the Sony booth visitors will be treated to a showcase of stunning 3D imagery, made possible by the high frame rate, full 1080P High Definition BRAVIA TV. The presentation highlights the breadth of Sony's video games, movies, football action and sport entertainment content that will make 3D such a compelling experience and will bring 3D Home in 2010.

(1). A method of 3D display whereby the television set alternates the Image for the left and right eye, and glasses open and shut in sync with the Image on the screen.

(2). Displays 1,920x1,080 pixels image per eye

(3). Source: Screen Digest (Approx. as of July, 2009)

Notes to Editors:

Watch the 'Sony brings 3D Home in 2010' video at http://presscentre.sony.eu/ .

For more information, please contact your local PR manager

or:

Nick Sharples
Director of Corporate Communications
Sony Europe
nick.sharples@eu.sony.com
+44-(0)7786-114-870 (Mobile)
+44-(0)1932-816-828 (Office)
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Old September 3rd, 2009, 07:29 AM   #2
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Originally Posted by Tim Dashwood View Post
It's really too bad they are going with frame sequential active shutter glasses in the Bravia. I could have sworn their protoype at NAB was using the XPOL screen like JVC and Hyundai IT. Ultimately its higher resolution per frame but requires extra hardware.
Indeed at NAB it was a Hyundai monitor branded as Sony. At least it was what the salesperson confirmed to me.
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Old September 3rd, 2009, 03:51 PM   #3
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The real question for me now is what formats the new 3D Bravia will accept for input (side by side, over/under, field sequential, frame sequential, checkerboard.)
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Old September 3rd, 2009, 05:27 PM   #4
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The HDMI 1.4 already addresses 3D format. Here is the link: HDMI :: Press Release .
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Old September 4th, 2009, 01:15 AM   #5
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dual-stream 1080p

wow!
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Old September 4th, 2009, 06:21 AM   #6
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Does anyone know how to author dual-stream Blu-Ray? Are there any Blu-ray players currently on the market that have been updated to support this output? I have a playstation3 and hopefully this will be a simple downloadable firmware update.

Hopefully there will be more news at CEDIA, IBC and the 3D Entertainment Summit in a couple of weeks. I'm only going to be attending the 3D Summit but Sony, Panasonic and JVC will all be there.
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Old September 4th, 2009, 06:27 AM   #7
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imho its to early for this questions
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Old September 4th, 2009, 07:12 AM   #8
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imho its to early for this questions
I agree. They still have to agree on a standard how to "watermark" to distinguish left from right frames.
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Old September 4th, 2009, 07:24 AM   #9
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Yes there are standards to be set... and just remember how many years it took the DVD community to finally settle on a 3D-DVD format! (which didn't happen until 2009 BTW)

I think we'll have a "wild west" situation for 3D Blu-Ray for another two years at least. It's good to be on the bleeding edge though so that content is ready.
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