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I try to white balance to the main light source (where my subject will be). Carry a white card, or a warm card if you prefer. In run-and-gun situations where I don't have the time to find something white/grey in the proper lighting, I'll go preset and 'ballpark' in the range I need to be.
When doing events with colored gels, I'll balance to my on-camera light, so that anyone 'in-sight' of my camera will appear to have natural flesh-tones.
There is a lot you can do in post, but you'll want to be in the same ballpark range of color temps (unless you're going for a specific look).
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