Bill, as always, makes great sense here.
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Originally Posted by Bill Davis
I'd start by requiring the client to do their own DETAILED outline of every single minute of content. The lessons, the music to be used (with it's appropriate usage RIGHTS cleared), lists of who will appear, properly executed and signed releases from all of THEM, and a realistic breakdown of a marketing plan to turn the resultant product into cash such that everyone gets paid.
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My client actually had photos prepared of each exersise for me, as well as a written description, and an outline that she followed during the shoot. She purchased rights to the music, and had a release from her exercise partner, and has a marketing plan. Though I disagree that it's your job to make sure they do this. It's not.
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This is the PERFECT time to use the smartest video production rejoinder in the world. To wit... "Look, how about instead of me giving you a huge discount for the first one with the understanding that I'll get full rates for subsequent ones - how about I charge my full rates for this first one - then I'll give you increasingly big discounts on the next few - you'll come out WAY ahead that way"
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Agreed. I got lucky, though, and got no argument about pricing.
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Bounce that off them - but don't hold your breath.
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So true. Bill's right. Don't get suckered into doing some big project for nothing.