Getting max volume for -24LUFS TVC Limit at DVinfo.net

Jamie Roberts · July 28th, 2014, 04:33 AM

Hi all,

Here in Australia we have a strict -24 LUFS loudness limit for TV commercials. I was pulled up by the ad delivery outfit (Adstream) a while back for an ad that was too loud so have been very careful to make sure my ads are at The right loudness measurement ( use a waves plugin to measure)

The problem is my ads seem a little quiet compared to a few of the others. I have had a client mention it as well.

Is there a limiting/compression process I can use to get the perceived loudness up? Should I spend a bit of time reducing the level of peaks so I can squeeze a bit more out of the audio track?

Any thoughts appreciated!

Richard Crowley · July 28th, 2014, 10:46 AM

At least here in the US, it is very rare to see ANY advert on TV or radio, even local market spots, that are not significantly compressed, limited, etc. to achieve maximum perceived "loudness" within the technical limits.

Jon Fairhurst · July 28th, 2014, 10:49 AM

My composer friends use multiband compression. Here's an older "workshop" on the subject. I don't use Waves, but many composers do, so I know that MB compression is well supported.

MULTI-BAND WORKSHOP

Rick Reineke · July 28th, 2014, 05:16 PM

Compression and peak limiting are the usual key tools. However significant damage can be done as well.

Jamie Roberts · July 28th, 2014, 06:49 PM

Thanks Rick... That was really helpful. Im glad you took the time to share your wisdom

July 28th, 2014, 04:33 AM	#1
Jamie Roberts Major Player Join Date: Feb 2006 Location: bendigo, australia Posts: 204	Getting max volume for -24LUFS TVC Limit Hi all, Here in Australia we have a strict -24 LUFS loudness limit for TV commercials. I was pulled up by the ad delivery outfit (Adstream) a while back for an ad that was too loud so have been very careful to make sure my ads are at The right loudness measurement ( use a waves plugin to measure) The problem is my ads seem a little quiet compared to a few of the others. I have had a client mention it as well. Is there a limiting/compression process I can use to get the perceived loudness up? Should I spend a bit of time reducing the level of peaks so I can squeeze a bit more out of the audio track? Any thoughts appreciated!

July 28th, 2014, 10:46 AM	#2
Richard Crowley Trustee Join Date: Aug 2007 Location: Portland, Oregon Posts: 1,238	Re: Getting max volume for -24LUFS TVC Limit At least here in the US, it is very rare to see ANY advert on TV or radio, even local market spots, that are not significantly compressed, limited, etc. to achieve maximum perceived "loudness" within the technical limits.

July 28th, 2014, 10:49 AM	#3
Jon Fairhurst Inner Circle Join Date: May 2006 Location: Camas, WA, USA Posts: 5,513	Re: Getting max volume for -24LUFS TVC Limit My composer friends use multiband compression. Here's an older "workshop" on the subject. I don't use Waves, but many composers do, so I know that MB compression is well supported. MULTI-BAND WORKSHOP __________________ Jon Fairhurst

July 28th, 2014, 05:16 PM	#4
Rick Reineke Inner Circle Join Date: Aug 2008 Location: New York Posts: 2,038	Re: Getting max volume for -24LUFS TVC Limit Compression and peak limiting are the usual key tools. However significant damage can be done as well. Last edited by Rick Reineke; July 29th, 2014 at 10:42 AM. Reason: adendum

July 28th, 2014, 06:49 PM	#5
Jamie Roberts Major Player Join Date: Feb 2006 Location: bendigo, australia Posts: 204	Re: Getting max volume for -24LUFS TVC Limit Thanks Rick... That was really helpful. Im glad you took the time to share your wisdom