I’m not sure it’s fair to say that Arri is “emulating” film so much as they are pursuing a film aesthetic in a digital medium. When Kennel talks about how the most saturated colors in film are also the darkest he seems to be referring to film in terms of it being a subtractive color medium. Video is inherently an additive color medium, and most video cameras embrace that aesthetic. That’s one of the reasons why film and video have such distinctive looks. Alexa seems to buck that trend by emulating the functionality of a subtractive color model in an additive color system.

Read the full article at What Alexa and Watercolors Have in Common at DV Info Net (http://www.dvinfo.net/article/production/camgear/what-alexa-and-watercolors-have-in-common.html)