"For the tenth and final year of the Crash the Super Bowl contest, Doritos is issuing a last call to fans globally and inviting them to create the snack brand’s next great television creative. The creator whose advertisement packs the most punch – or crunch – will be awarded $1 million USD and the career opportunity of a lifetime collaborating with Zack Snyder while working with Warner Bros. Pictures and DC Entertainment. The role will be custom tailored to the contest winner’s interests. Details about the contest and official rules are available at www.Doritos.com (http://www.Doritos.com)."

Read the official press release in its entirety at Last Call for Doritos Crash The Super Bowl Contest (http://www.dvinfo.net/news/last-call-for-doritos-crash-the-super-bowl-contest.html)


From Shane Hurlbut at Big Winners: The SmallHD Story (https://www.hurlbutvisuals.com/blog/2013/01/film-education-big-winners-the-smallhd-story/)

"I stumbled across the very unique story of two of Wes Phillips and Dale Backus... I heard the incredible story of how they succeeded in winning the legendary “Doritos: Crash The Superbowl Contest” not once… but twice and then how they used their earnings to fund the growth of SmallHD! Wow…"

Big Winners: The SmallHD Story on Vimeo

From Dan Lamoureux of Video Contest News:

"It seems like the vast majority of people who enter the Crash the Super Bowl contest never bother to read the rules. Over the past 6 years I’ve watched thousands of homemade Doritos ads and I’m constantly amazed by the flagrant rule violations I see. But the official rules aren’t the only criteria you need to worry about. You also need to comply with the un-written rules of the contest. "

Read the full article at Five Unwritten Rules of the Crash The Super Bowl Contest (http://videocontestnews.com/2015/09/28/5-unwritten-rules-of-the-crash-the-super-bowl-contest/)

And from ReelSEO, The Online Video Marketer's Guide:

"When the Doritos brand first launched the “Crash the Super Bowl” contest back in the fall of 2006, the concept of user-generated video content was brand new. Now, it’s time-tested... fans from around the world will have a chance to vote for the best ad at www.doritos.com. The creator of the ad receiving the most fan votes will win a guaranteed $1 million grand prize... Here are 10 of the contenders that are among the most-viewed and highest rated entrants in the 'Crash the Super Bowl' contest."

Read the full article at 10 of the Most Highly Rated CTSB Video Entries 2015 (http://www.reelseo.com/crash-super-bowl-2015-video-contest-doritos/)

Additional press releases:

"Over the last 10 years, Doritos' "Crash the Super Bowl" contest became a staple of Super Bowl advertising, offering anyone with an idea and a camera a chance at the big leagues by making their own 30-second spot. But the PepsiCo brand is putting the contest to bed with what it is calling its "most audacious" version of the contest yet.

For the 2016 Super Bowl, contestants have the chance to win $1 million and the opportunity to work with Zack Snyder, director of 300 and Man of Steel, whose latest film, Batman v Superman: Dawn of Justice, will be released next March. The winner will work with Snyder as well as Warner Brothers and DC Comics on an undisclosed future project.

"We're giving consumers one last shot to make their mark and see their homemade ads air during the Super Bowl broadcast," Jeff Klein, vice president of marketing at Frito-Lay, said in a statement. "This is truly last call for all of those who not only want a shot at $1 million—but want a chance to jump-start their career in Hollywood."

The winning ad will air during CBS' Super Bowl 50 telecast on Feb. 7, 2016. Doritos will accept submissions until Nov. 15. Ads will be judged by a qualified panel of judges, including Frito-Lay executives. Three finalists will be announced in January.

"Crash the Super Bowl" started in 2006 and has received more than 32,000 submissions since then. In that time, Doritos has awarded some $7 million in prize money. In 2013, Doritos expanded the contest, accepting global submissions. "

Full copy at Doritos Is Ending Its 'Crash the Super Bowl' Contest, but Not Before One Last Hurrah Winner of 10th and final edition will work with Zack Snyder (http://www.adweek.com/news/advertising-branding/doritos-ending-its-crash-super-bowl-contest-not-one-last-hurrah-166784)

See also:

Frito-Lay is taking Crash the Super Bowl out in style: Its final iteration will offer a grand prize for amateur filmmakers—the opportunity to work with Zack Snyder, director of the upcoming Batman v Superman: Dawn of Justice movie that will launch in March.

The creators of the commercial concept that receives the most votes by the public will get a chance to work with Snyder courtesy of Warner Bros. and DC Entertainment. Sweetening the grand prize, once again—a jackpot of $1 million.

Full copy at Doritos Crash the Super Bowl Prepares to Take Final Bow (http://www.brandchannel.com/2015/09/09/doritos-crash-super-bowl-090915/)

See also:

"According to Ann Mukherjee, president, PepsiCo Global Snacks Group and PepsiCo Global Insights, "Over the past nine years the Crash the Super Bowl contest has provided a platform for our boldest fans to showcase their work, make a name for themselves and help shape the Doritos brand."

In addition to winning a cool million and seeing their creative air on CBS during the broadcast of Super Bowl 50 on Feb. 7, 2016 — as well as countless times on YouTube and other media outlets — this year's winner will have the opportunity to work with Snyder on an upcoming project."

Full copy at Doritos Offering People Last Chance To Crash The Super Bowl For Fame, Fortune (http://nysportsjournalism.squarespace.com/last-crash-for-doritos-nfl-sb/)

And from the official company blog at Frito-Lay:

"After ten years, Doritos Brand Crash The Super Bowl contest has reached its pinnacle. This year's competition offers a $1 million grand prize and the opportunity to collaborate with Zack Snyder, director of 2016’s “Batman v Superman: Dawn of Justice,” while working with Warner Bros. Pictures and DC Entertainment on a future project. Two other finalists will each win an awesome $100,000 prize and an opportunity to consult on an upcoming Doritos project -- an unprecedented move that will result in all three finalists walking away with life-changing opportunities."

Full copy at Don’t Miss Your Chance to Create The Final Doritos Brand Crash The Super Bowl Ad (http://www.fritolay.com/blog/blog-post/snack-chat/2015/09/14/don-t-miss-your-chance-to-create-the-final-doritos-brand-crash-the-super-bowl-ad.htm)