Here is a superbowl ad shot with the HD-100

The Commercial (http://www.jumpcut.com/view?id=F0CBEA0C841311DBA3823EF340157CF2&b_id=1FE7BE2457D211DB9D601EE329CBD869)


Click here for all the Details (http://hollywoodindustry.digitalmedianet.com/articles/viewarticle.jsp?id=101468) of this incredibly clever ad.



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I just did a quick search and it looks like Dale Backus (http://www.dvinfo.net/conf/member.php?u=33503) is a member.
See this thread (http://www.dvinfo.net/conf/showthread.php?t=83190) or this thread (http://www.dvinfo.net/conf/showthread.php?t=83087).

Thanks for posting those links, Stephen.

Very informative.

It Wins! It Wins!

It Wins! It Wins!
Awesome! I'm changing the title of this thread to "Doritos Superbowl Ad shot with HD100 + Letus"

Congratulations Dale. I hope you see this and have time to post some more info for us.

I just saw this commercial. Interestingly enough, before I read this thread and found it was shot with the HD100, I noticed the (unwanted) motion blur looked similar to the kind we get with this camera.

I just saw this commercial. Interestingly enough, before I read this thread and found it was shot with the HD100, I noticed the (unwanted) motion blur looked similar to the kind we get with this camera.
I missed it on-air and have only seen it online. Did the motion blur you mention look like 1/24th shutter or motion smooth? I'm hoping Dale Backus checks in and gives us the full technical details.

The on-air version is already posted on iFilm (http://www.ifilm.com/video/2818940/collection/18829/minisite/superbowl).
It is interesting that they added the disclaimer "Closed Course. Do Not Attempt" when he 'crashes' the car, but not when he rips the bag open.

I was mistaken. I thought the commercial this thread was referencing was the one in the supermarket.

There was a flag right before the normal 2 minute warning so this might have messed up the commercial sequence but as far as I can tell the commercial never aired.

I was mistaken. I thought the commercial this thread was referencing was the one in the supermarket.
I was searching the footage and didn't see anything but excellent motion.

Excellent to see the commercial on air.

There was a flag right before the normal 2 minute warning so this might have messed up the commercial sequence but as far as I can tell the commercial never aired.

I for sure watched this commercial during the Super Bowl so it "did" air. Just not at the 2 minute mark where they said it would. Kind of sad too because they built up the "hype" of the winning commercial before the 2 minute warning, yet didn't air it at during that window.
MB

There was a flag right before the normal 2 minute warning so this might have messed up the commercial sequence but as far as I can tell the commercial never aired.
Did you TiVo or tape the game? I think it must have aired at some point before the half-time show.
I didn't witness it myself, but they must have aired it if Doritos bught the timeslot.

Out of all the ads, the budlight rock throwing (http://www.youtube.com/watch?v=wV0B3maUK0E) was the best. The Doritos ad comes second place on my list. Just surprised to come home finding it was done with the JVC.

Admin Note: Italicized text added for statement clarity.

By two minutes, they must mean two minutes in to the game. It was one of the first to air.

Out of all the ads, the budlight rock throwing was the best. This clip comes second. Just surprised to come home finding it was done with the JVC
Matt,

I think I misunderstood your post. It sounded like the Bud Light ad was also shot with a JVC camera. I'm going to edit it slightly to make your intent clearer.

I did see it, and I believe it went like this:

Kick Off.
Run Back for Touchdown.
Extra Point.
Doritos Commercial.

It was the first commercial of the game, and anyone watching from the start of the game would have seen it.

I'm confused. Doritos said one ad would air. I saw "Check Out Girl". I never saw "Live the Flavor".

They announced that the winner would run at the 2 minute warning, it did not air in that slot, even though they promoted it a few seconds before going to break. So "Check Out Girl" won, right?

I'm confused. Doritos said one ad would air. I saw "Check Out Girl". I never saw "Live the Flavor".

They announced that the winner would run at the 2 minute warning, it did not air in that slot, even though they promoted it a few seconds before going to break. So "Check Out Girl" won, right?
If you go to the Doritos promotion website (http://promotions.yahoo.com/doritos/), it states Dale is the winner.

If you go to the Doritos promotion website (http://promotions.yahoo.com/doritos/), it states Dale is the winner.

CBS promoted "a winning commercial" a few minutes before the 2 minute warning at the end of the game. However due to time constraints or whatever, they didn't air nor mention the winner from what I viewed. These things do happen. According to one poster here, the commercial was one of the first to air at the beginning of the game. I didn't even watch the first 10 minutes of the game and saw the ad later so it for sure aired twice. I'm sure those who created the commercial will know how many times it aired. Deservingly, they should be smiling bright tonight.
MB

They had a quick blurb during one break that didn't actually air the commercial, but did congratulate Dale on the winning commercial. I posted in the original thread from Dale right after that congratulating him. So whatever the timestamp is on that post, it's right after the announcement came. However, I too saw Dale's ad was the first one to run on the first break.

-gb-

Oh, now I see why I was confused, they decided to air two spots...


http://www.broadcastnewsroom.com/articles/viewarticle.jsp?id=102530

Additional congrats to Dale and crew for being one of the lead stories on this morning's Today Show on NBC. The spot was teased several times with a blurb about the sub-$13 budget, and Dale and the gang appeared on air via remote, answering a few questions about the production and its cost, ending on a high note about sorting through PR offers.

Their commercial aired several more times on the Today program and was mentioned in an additional story about Superbowl ad effectiveness; a study that measures brain activity of a test group of viewers showed that Dale's Doritos ad in particular was "more engaging and held higher interest" relative to some of the other ads.

All in all, very well done -- congrats to the whole crew; the oldest being all of 22 years old. You guys did this at the *right* time in your lives... blue skies ahead!

IIRC, they stated they were going to air a small bio/interviewy thing at the 2 minute warning...that didn't happen.

For interesting reviews of the superbowl ads:

http://adage.com/article?article_id=114655