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Old October 30th, 2006, 11:14 AM   #1
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Kula Media Group and MainConcept Enter Into Licensing Agreement

Kula Media Group, a leading provider of advanced audio/video processing technologies, today announced that it has entered into a licensing agreement with MainConcept, the world leader in video compression technology, to deliver Kula’s KulaByte™ Professional encoding solution to the professional video industry. KulaByte and MainConcept have entered into a license agreement for the inclusion of MainConcept’s H.264, MPEG2, VC1 and JPEG2000 codecs in the KulaByte Professional encoding solution, which will be marketed to professionals in the broadcast, cable, satellite, Internet and mobile video industries.

The full press release appears below.

The KulaByte Professional encoder, in benchmark tests, delivers up to a 30% increase in quality, or bandwidth savings over current encoding technologies. KulaByte’s ability to utilize 2- and 4-pass variable bit rate (VBR) encoding in live and on-demand broadcasting will enable customers to realize superior qualities, faster encoding speeds and more efficient bandwidth utilization. The KulaByte Professional encoding solution will become generally available in the late fourth quarter of 2006, starting at $5,000.00 USD.

Kula Media Group’s patent-pending KulaByte technology enables encoding stations to encode as much as 16x faster than the standard industry encoders, and delivers higher quality results and greater efficiencies than encoders priced at more than 10 times the cost . KulaByte-enabled H.264 encoding of 720p or 1080i HD formats have demonstrated encoding speeds up to 2.5 times faster than real time. Kulabyte’s speeds increase proportionately as processor cores are added, so there is virtually no limit to the speeds attainable by using Kulabyte.

PRESS RELEASE: Kula Media Group and MainConcept Enter Into Licensing Agreement for Professional Encoding Solutions; Will Enable Faster Professional Encoding KulaByte™, Industry’s Fastest Video Encoding Solution, Delivers MainConcept’s Codecs For Customers in Broadcast and Mobile Video Deployments

San Marcos, TX -- Kula Media Group, a leading provider of advanced audio/video processing technologies, today announced that it has entered into a licensing agreement with MainConcept, the world leader in video compression technology, to deliver Kula’s KulaByte™ Professional encoding solution to the professional video industry. KulaByte and MainConcept have entered into a license agreement for the inclusion of MainConcept’s H.264, MPEG2, VC1 and JPEG2000 codecs in the KulaByte Professional encoding solution, which will be marketed to professionals in the broadcast, cable, satellite, Internet and mobile video industries.

The KulaByte Professional encoder, in benchmark tests, delivers up to a 30% increase in quality, or bandwidth savings over current encoding technologies. KulaByte’s ability to utilize 2- and 4-pass variable bit rate (VBR) encoding in live and on-demand broadcasting will enable customers to realize superior qualities, faster encoding speeds and more efficient bandwidth utilization. The KulaByte Professional encoding solution will become generally available in the late fourth quarter of 2006, starting at $5,000.00 USD.

Kula Media Group’s patent-pending KulaByte technology enables encoding stations to encode as much as 16x faster than the standard industry encoders, and delivers higher quality results and greater efficiencies than encoders priced at more than 10 times the cost . KulaByte-enabled H.264 encoding of 720p or 1080i HD formats have demonstrated encoding speeds up to 2.5 times faster than real time. Kulabyte’s speeds increase proportionately as processor cores are added, so there is virtually no limit to the speeds attainable by using Kulabyte.

“As broadcast, cable, and satellite networks demand greater bandwidth efficiencies, and as the lines between Internet and professional-grade video blur, our customers see a need for enhancing industry-standard video software and hardware solutions with the KulaByte technology, and we have had tremendous interest from some of the world’s leading video producers and distributors,” said Chris Gottschalk, President and CTO of Kula Media Group. “Together, with MainConcept, we expect to fulfill a significant number of customer deployments for the next generation of professional digital video encoding applications.”

MainConcept is the world's largest manufacturer of the H.264, MPEG-2, VC1 and JPEG2000 codecs. The first Kulabyte product line will be delivered in November, 2006 to more than 50 enterprise customers that have placed orders at last month’s IBC 2006 convention in Amsterdam.

“With the increasing need for high volume, multiple format and multiple resolution encoding, customers are looking for ways to speed up the encoding process while also improving quality and lowering bandwidth requirements” said Markus Moenig, CEO of MainConcept. “MainConcept codecs when combined with Kula’s encoding solution offer customers the ability to take full advantage of new multi-core processor technology in very attractive ways.”

About MainConcept
MainConcept is a worldwide leader in codec technologies for personal computers, set-top boxes, DSP and embedded solutions. The company offers SDKs which make it easy for developers to implement codecs and other multimedia features with minimal research and development. MainConcept technology is used in products from many leading companies. MainConcept AG is headquartered in Aachen, Germany, where it was founded and has operated for 13 years. The U.S. subsidiary, MainConcept LLC, was established in 2001 and is headquartered in Silicon Valley. In 2006 MainConcept opened offices in Osaka, Japan and Hong Kong to serve clients in the Asia-Pacific region.

About Kula Media Group
Kula Media Group, Inc. is a leading developer of advanced video processing technologies. Based in San Marcos, Texas, Kula Media Group’s engineering and management team is focused on delivering the fastest video encoding solution in the industry, while also achieving the highest video quality available. For further information, please visit the company Web site at www.kulabyte.com.
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