"If an Announcement is Made in February, But No One Hears it ... at DVinfo.net

Go Back   DV Info Net > Cross-Platform Post Production Solutions > Avid Editing Family

Avid Editing Family
All flavors of Media Composer, Symphony and more.


Reply
 
Thread Tools Search this Thread
Old March 1st, 2008, 08:31 AM   #1
Trustee
 
Join Date: Mar 2007
Location: Sherman Oaks, CA
Posts: 1,259
"If an Announcement is Made in February, But No One Hears it ...

... was it even made?"

Well February has come and gone and the big promise of better communication has already fallen short a lot faster than even the most cynical would have expected.

That said, I look forward to 24F support in 2012.
Peter Moretti is offline   Reply With Quote
Old March 1st, 2008, 05:27 PM   #2
Major Player
 
Join Date: Feb 2006
Location: Houston
Posts: 789
Thanks for bringing this up Peter because it appears there is nothing new yet. I signed up for the email list for new announcements and i have only received one email.

And that was some contest "Let's Make a Movie" pitch announcement. Otherwise, I haven''t heard anything and I was told to be patient, there would be some new customer initiative. Was that it???? Some indie filmaker contest???

I even went on record saying that something was coming and now I'm clueless as to what Avid is doing.

Other than the usual tips, questions, and workarounds that I share and discuss, I won't be sticking my neck out for Avid anymore. I still think that Avid is a great editing app, but I also have learned FCP in order to market myself to a wider customer base. My NASA contractor client has agreed to buy Avid Xpress Pro for a Lunar Sample Facility video that already over 20 hours of Lunar EVA footage to organize and digitize. So I still feel in my own opinion that Avid is better for editing, organizing and maintaining integrity in it media management and mixing DV, DVCAM, HDV 1080/30 in one project.
But in the end FCP can do a decent job on a lot of projects.

But it is still sad that the company still hasn't quite grasped (or has just flat out forgotten) that video editors take their tools very seriously.

Cheers, David
__________________
David Parks: DP/Editor: Jacobs Aerospace at NASA Johnson Space Center
https://www.youtube.com/user/JacobsESCG
David Parks is offline   Reply With Quote
Old March 2nd, 2008, 01:24 PM   #3
Regular Crew
 
Join Date: Nov 2006
Location: Studio City CA
Posts: 45
Avid needs "a few more weeks" to get everything in place before making an announcement. Read through the last 3-4 pages of this thread.

http://www.avid.com/exchange/forums/thread/306086.aspx
Jeff Cerar is offline   Reply With Quote
Old March 5th, 2008, 05:53 AM   #4
Trustee
 
Join Date: Mar 2007
Location: Sherman Oaks, CA
Posts: 1,259
Right Jeff, but how is locking that thread an example of increased communication with the customer?

Or saying "We'll have an announcement in Feb, scout's honor," only to put it off? Avid had people waiting till the end of 29th. They even used the leap year to stall for another day before making their non-announcement.
Peter Moretti is offline   Reply With Quote
Old March 5th, 2008, 03:55 PM   #5
Regular Crew
 
Join Date: Nov 2006
Location: Studio City CA
Posts: 45
Update on February announcement

Hi Peter,

I'm not trying to defend Avid I was merely pointing out what was going on.

For what it's worth Marianna has just posted this announcement on the Avid forum...

http://www.avid.com/exchange/forums/thread/310868.aspx

You can send her a private message and call her cell phone.

Regards,

Jeff
Jeff Cerar is offline   Reply With Quote
Old March 5th, 2008, 04:29 PM   #6
Inner Circle
 
Join Date: Feb 2004
Location: switzerland
Posts: 2,131
the link you give is a pityful blah blah to say exactly ..... nothing !

the best part is the last sentence, resuming all what they have to say:
"The news will come when we are able to so please stay tuned."

wooaaa... what communication.
Giroud Francois is offline   Reply With Quote
Old March 6th, 2008, 03:46 AM   #7
Trustee
 
Join Date: Jun 2006
Location: Burbank
Posts: 1,811
Here's a March 3 Hollywood Reporter article that has the same nonsense, another extension, more promises, just from a new management team:
http://www.hollywoodreporter.com/hr/...be993f93a7c1f4

I count the decline at Avid to be just about 3 years now. Lots of people have left, a lot more promises have been made and not kept, and the layer of superiority of the Avid apps gets thinner.

As pointed out above, more and more of the threads on the Avid boards get locked. Avid sent Liquid back to Pinnacle where there is a whole new round of promises of future apps, focus groups, etc. etc. etc. Meanwhile, as seen over there today, the forum moderators are starting to revolt and fight amongst themselves.

What keeps getting missed is that most people are just looking for up-to-date solutions to get the work done as the nature of the work and the tools used to produce the work subtly change.

I have no idea who the new big players will be as the video and film production world evolves, but I know it's not going to be the status quo, no matter how desperately some try to hang on to the way it was back in the day.
Jack Walker is offline   Reply With Quote
Old March 6th, 2008, 06:23 PM   #8
Major Player
 
Join Date: Feb 2006
Location: Houston
Posts: 789
Thanks for the link Jack. Quote from the article and the woman who is tasked to turn this around:

"That is an enormously leverageable asset. In my career, I have not seen before a customer base as engaged and proactive as this one is."

I had no idea that I was an asset to be leveraged, just listened to. I'm afraid this person knows absolutely nothing about our market. That's why there wasn't an announcement in February. She put the breaks on everything. She just started in a new position, with a new company, with a new product line, with a new customer base, and probably a new sense of who are these editors??? And she probsbly asked,,,Isn't video editing like word processing??

Of course we're proactive, our careers depend on it.

I have my doubts. This lady sounds like the Tylda Swinton character in Michael Clayton giving her brief before the board. Corporate speak in a bad way.

Cheers.
__________________
David Parks: DP/Editor: Jacobs Aerospace at NASA Johnson Space Center
https://www.youtube.com/user/JacobsESCG
David Parks is offline   Reply
Reply

DV Info Net refers all where-to-buy and where-to-rent questions exclusively to these trusted full line dealers and rental houses...

Professional Video
(800) 833-4801
Portland, OR

B&H Photo Video
(866) 521-7381
New York, NY

Z.G.C.
(973) 335-4460
Mountain Lakes, NJ

Abel Cine Tech
(888) 700-4416
N.Y. NY & L.A. CA

Precision Camera
(800) 677-1023
Austin, TX

DV Info Net also encourages you to support local businesses and buy from an authorized dealer in your neighborhood.
  You are here: DV Info Net > Cross-Platform Post Production Solutions > Avid Editing Family

Thread Tools Search this Thread
Search this Thread:

Advanced Search

 



Google
 

All times are GMT -6. The time now is 06:33 PM.


DV Info Net -- Real Names, Real People, Real Info!
1998-2017 The Digital Video Information Network