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Old July 2nd, 2012, 08:49 AM   #1
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Avid Divests Consumer Businesses and Streamlines Operations

BURLINGTON, MA, 2012-07-02

Today AvidŽ (NASDAQ: AVID) initiated a series of strategic actions to focus the company on its Media Enterprise and Post & Professional customers and to drive improved operating performance. As part of these actions, the company is divesting its consumer businesses. With these changes, Avid will concentrate on core markets where its deep domain expertise, track record of technical innovation, and strong brand offer the greatest opportunity for success.

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