Australian Film Television & Radio School

Rochelle Morris · January 4th, 2010, 12:02 AM

This thread is assigned for AFTRS who will be posting their courses for members & non-members of the AVPA.

Any enquiries or suggestions for courses, please either contact them directly or via the AVPA.

AFTRS would be very interested in knowing what short courses the members of the Australian Video Producers Association might be interested in.

2010 will see our Open Program of Short Courses greatly expanded.

They recently ran "Red Cameras - A Cinematographers Guide", $120 for the day with Ian Jones

"Red Cameras - Post Production Pathways", $80 for the half day with Rachel Knowles at Digital Pictures.

Both courses were fully booked, and they have registrations already for when they run these courses in 2010.

Home

Rochelle Morris · February 9th, 2010, 02:26 AM

Marketing for the Digital Age - Creating effective viral marketing campaigns

Course Description

Promoting your products, your organisation, your brand or yourself online seems easy but there's a skill to it.

Viral Marketing is an effective and cost efficient marketing strategy with tremendous reach potential. One needs look no further than the hugely successful campaigns for films such as The Blair Witch Project and the recent release Paranormal Activity for evidence. AFTRS Viral Marketing for the Digital Age examines the key advantages of viral marketing over traditional marketing strategies inclusive the use of web 2.0 and social networking sites and how to approach development of a successful viral marketing campaign.

This course is essential for anyone wanting to gain an understanding of viral marketing trends and those wanting to learn how to harness viral techniques to effect the desired result.

Outcomes
At the end of this course, participants will:
Gain an understanding of viral marketing campaigns

Gain an understanding of the critical success factors for a viral campaign
Understand how to seed viral campaigns to ensure spread through target markets and audiences
Maximise potential for success
Develop a campaign rights and wrongs

Course Presenter

Keren Flevell is an award-winning producer with over 12 years experience in interactive media production, documentary, radio and print. Keren has extensive experience in taking projects from inception through to sales and distribution. She is currently CEO of mobile entertainment network OMG.TV, and is on the steering committee of Lab 3000. In her past career at Springtime Productions, she won the prestigious Gold Hugo Award at the Chicago International Film Festival and Best Entertainment Website for the ABC/Film Victoria Digital Media Fund Accord project Sounds Like Techno.

Keren has been a speaker at events such as the AIMIA conference, AIDC, Adelaide Festival FutureProof, and is a mentor for cross media projects with AFTRS_ Laboratory for Advanced Media Production (LAMP). She hosts a Podcast show called the Mobile Media Show and organizes a monthly networking event for mobile content creators in Melbourne.

Course Details

Dates: 27th March 2010
Times: 9.30am - 5pm
Duration of Course: 1 day
No. of places: 35
Fee: $190.00
Closing Date: 19th March 2010

Venue: AFTRS
Level 4
2 Russell Street
Melbourne Vic 3000

Application Process

Log onto the AFTRS website and register online at Home or call us on (03) 9602 8300

January 4th, 2010, 12:02 AM	#1
Rochelle Morris AVPA Join Date: Aug 2009 Location: Melbourne, Victoria, Australia Posts: 373	Australian Film Television & Radio School - courses This thread is assigned for AFTRS who will be posting their courses for members & non-members of the AVPA. Any enquiries or suggestions for courses, please either contact them directly or via the AVPA. AFTRS would be very interested in knowing what short courses the members of the Australian Video Producers Association might be interested in. 2010 will see our Open Program of Short Courses greatly expanded. They recently ran "Red Cameras - A Cinematographers Guide", $120 for the day with Ian Jones "Red Cameras - Post Production Pathways", $80 for the half day with Rachel Knowles at Digital Pictures. Both courses were fully booked, and they have registrations already for when they run these courses in 2010. Home __________________ Preface Films - The Boss www.prefacefilms.com.au EDU www.exposeddownunder.com.au Last edited by Rochelle Morris; January 5th, 2010 at 07:22 PM. Reason: adding site address

February 9th, 2010, 02:26 AM	#2
Rochelle Morris AVPA Join Date: Aug 2009 Location: Melbourne, Victoria, Australia Posts: 373	New Course Marketing for the Digital Age - Creating effective viral marketing campaigns Course Description Promoting your products, your organisation, your brand or yourself online seems easy but there's a skill to it. Viral Marketing is an effective and cost efficient marketing strategy with tremendous reach potential. One needs look no further than the hugely successful campaigns for films such as The Blair Witch Project and the recent release Paranormal Activity for evidence. AFTRS Viral Marketing for the Digital Age examines the key advantages of viral marketing over traditional marketing strategies inclusive the use of web 2.0 and social networking sites and how to approach development of a successful viral marketing campaign. This course is essential for anyone wanting to gain an understanding of viral marketing trends and those wanting to learn how to harness viral techniques to effect the desired result. Outcomes At the end of this course, participants will: Gain an understanding of viral marketing campaigns Gain an understanding of the critical success factors for a viral campaign Understand how to seed viral campaigns to ensure spread through target markets and audiences Maximise potential for success Develop a campaign rights and wrongs Course Presenter Keren Flevell is an award-winning producer with over 12 years experience in interactive media production, documentary, radio and print. Keren has extensive experience in taking projects from inception through to sales and distribution. She is currently CEO of mobile entertainment network OMG.TV, and is on the steering committee of Lab 3000. In her past career at Springtime Productions, she won the prestigious Gold Hugo Award at the Chicago International Film Festival and Best Entertainment Website for the ABC/Film Victoria Digital Media Fund Accord project Sounds Like Techno. Keren has been a speaker at events such as the AIMIA conference, AIDC, Adelaide Festival FutureProof, and is a mentor for cross media projects with AFTRS_ Laboratory for Advanced Media Production (LAMP). She hosts a Podcast show called the Mobile Media Show and organizes a monthly networking event for mobile content creators in Melbourne. Course Details Dates: 27th March 2010 Times: 9.30am - 5pm Duration of Course: 1 day No. of places: 35 Fee: $190.00 Closing Date: 19th March 2010 Venue: AFTRS Level 4 2 Russell Street Melbourne Vic 3000 Application Process Log onto the AFTRS website and register online at Home or call us on (03) 9602 8300 __________________ Preface Films - The Boss www.prefacefilms.com.au EDU www.exposeddownunder.com.au