Nike Football Commercial - "Write the Future"
 

I thought this was very well done. It's over three minutes long, which is an eternity for a TV commercial, but I never got even remotely close to bored watching it.

The spot was directed by Alejandro González Iñárritu, who was nominated for an Academy Award for Babel (2006).

http://www.youtube.com/watch?v=idLG6jh23yE