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Canon XH Series HDV Camcorders
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Old December 31st, 2007, 02:15 AM   #16
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Join Date: Apr 2007
Location: Los Angeles
Posts: 157
[QUOTE=The marketing message itself doesn't work for me. The daily routine of awakening to a full day's grind of gainful work should remain a worthy endeavor for everyone. That's the blessing. It's not the curse. It wouldn't entice me into the fold. It's hard for me to experience too much sympathy for the actor. [/QUOTE]

I think the message is going to appeal to the person they're trying to target. He does have his job and his life but he never feels alive because he's missing something--grace. And the church thinks they can provide that. And the church probably needs money so they show this corporate shill character making money with no where to feel like he's a part of something. Now he can contribute to the church!
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Old January 3rd, 2008, 02:37 PM   #17
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Join Date: Apr 2007
Location: Alexandria, LA
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Tom and Steve,
Thanks for your comments. We are definitely experimenting with this ad campaign and so it is interesting to see how others may perceive the message.

Tom, your observations were very helpful. We definitely do not want people in our community to conclude that the church is pursuing the corporate executive in order to build up our bank account. I do know that the desire of the pastor at the church is quite different. In fact, we are actually airing two different types of commercials during this campaign; Those that have a cinematic look to it, and those that are less "flashy" and more straight to the point. Here is a link to a commercial that is also airing in our community that hopefully would dispel the idea that we are targeting the wealthy and rich for our pews:

Be aware, although this commercial was shot with the XH-A1 from an artistic standpoint, it is nothing to write home about. Just a pastor talking to the camera (although we did use a blue screen for the background). Iím up for hearing feedback on this one too if someone would like to leave some.

Steve, I appreciated your thoughts as well. Youíre right about the message we are trying to convey. The man is missing something in his life and we are trying to show him what that is. Really the only redemptive quality of the whole ad is the encouragement at the end to "Find Grace". Other than that, it is meant to be a bit depressing and monotonous.

Thanks again to everyone for their thoughts.
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