Fire Company PSA at DVinfo.net

Peter Wiley · April 8th, 2008, 04:03 PM

Shot all off the shoulder at a recent demonstration. VIVIDRGB pre set with film effect added in Apple's Color. Still a rough cut.

http://www.vimeo.com/876228

UPDATE: The video at this link has now been made private. Thanks all for comments.

Steve Kachocki · April 8th, 2008, 05:01 PM

Check your spelling. The text that says "Thousands more are permanintly... " the word is permanently.

Bill Busby · April 8th, 2008, 05:18 PM

Also "41% of all traffic accident deaths" is not a complete sentence.

Actually most all the white text on black cuts didn't have a good feel... but that's just me :) Maybe something as simple as letting audio continue would smooth things out?

Peter Wiley · April 8th, 2008, 07:47 PM

Rougher cut than I thought ;) Thanks for catching that spelling mistake Steve. Several people missed it.

Bill, we wanted a disjointed feeling . . . like a traffic accident . . . not "smooth", but perhaps it's not working.

Bill Mecca · April 8th, 2008, 09:05 PM

I got the idea you were going for but the execution is a bit off. Not sure exactly what it is but I think it's the pacing. Maybe the cuts need to be faster? I did notice one of the video scenes where the woman is behind the wheel, was much longer than the others which disrupts the pacing I was anticipating another text screen but it didn't come when expected.

Doug Davis · April 9th, 2008, 01:08 AM

Might try some intense blue / grey color grading... Cool colors tend to invoke fear while warmer colors tend to invoke happiness and comfort... Just a thought to really help push it over the edge a little bit...

Steve Kachocki · April 9th, 2008, 03:45 PM

Quote:

Originally Posted by Bill Busby

Also "41% of all traffic accident deaths" is not a complete sentence.

Actually most all the white text on black cuts didn't have a good feel... but that's just me :) Maybe something as simple as letting audio continue would smooth things out?

This is actually a very good idea. It gives the piece continuity and keeps us focused on the accident scene and its cause.

Peter Wiley · April 10th, 2008, 11:24 AM

Thanks Steve, you got the idea of what we were trying to do.

For what it's worth, we've been experimenting and have noticed an interesting effect. Changing the text seems to greatly effect the perception of the pacing of the cuts event though the time is not changed. . . we think because of the time it takes to read the text.

Shorter text lengthens the perceived time, longer text shortens the perceived time.

Adding text to the 41% card seemed to improve the pacing of that cut even though there was no real time change.

April 8th, 2008, 04:03 PM	#1
Peter Wiley Major Player Join Date: Apr 2002 Location: Lewisburg PA Posts: 752	Fire Company PSA Shot all off the shoulder at a recent demonstration. VIVIDRGB pre set with film effect added in Apple's Color. Still a rough cut. http://www.vimeo.com/876228 UPDATE: The video at this link has now been made private. Thanks all for comments. Last edited by Peter Wiley; April 9th, 2008 at 09:53 AM. Reason: change in video status

April 8th, 2008, 05:01 PM	#2
Steve Kachocki Regular Crew Join Date: Feb 2007 Location: Salt Lake City, UT Posts: 49	Spelling Check your spelling. The text that says "Thousands more are permanintly... " the word is permanently.

April 8th, 2008, 07:47 PM	#4
Peter Wiley Major Player Join Date: Apr 2002 Location: Lewisburg PA Posts: 752	Spelling Rougher cut than I thought ;) Thanks for catching that spelling mistake Steve. Several people missed it. Bill, we wanted a disjointed feeling . . . like a traffic accident . . . not "smooth", but perhaps it's not working.

April 8th, 2008, 09:05 PM	#5
Bill Mecca Major Player Join Date: Nov 2005 Location: New Jersey Posts: 475	I got the idea you were going for but the execution is a bit off. Not sure exactly what it is but I think it's the pacing. Maybe the cuts need to be faster? I did notice one of the video scenes where the woman is behind the wheel, was much longer than the others which disrupts the pacing I was anticipating another text screen but it didn't come when expected. __________________ Award-winning Pine Barrens Documentary! Video, Audio, Music & More

April 9th, 2008, 01:08 AM	#6
Doug Davis Major Player Join Date: Dec 2006 Location: Birmingham Alabama Posts: 259	Might try some intense blue / grey color grading... Cool colors tend to invoke fear while warmer colors tend to invoke happiness and comfort... Just a thought to really help push it over the edge a little bit... __________________ "The only thing the camera sees is light..." http://www.GoWildOlive.com

April 8th, 2008, 05:18 PM	#3
Bill Busby Major Player Join Date: Dec 2006 Location: Los Angeles, CA Posts: 959	Also "41% of all traffic accident deaths" is not a complete sentence. Actually most all the white text on black cuts didn't have a good feel... but that's just me :) Maybe something as simple as letting audio continue would smooth things out?

April 10th, 2008, 11:24 AM	#8
Peter Wiley Major Player Join Date: Apr 2002 Location: Lewisburg PA Posts: 752	Thanks Steve, you got the idea of what we were trying to do. For what it's worth, we've been experimenting and have noticed an interesting effect. Changing the text seems to greatly effect the perception of the pacing of the cuts event though the time is not changed. . . we think because of the time it takes to read the text. Shorter text lengthens the perceived time, longer text shortens the perceived time. Adding text to the 41% card seemed to improve the pacing of that cut even though there was no real time change.