Audio wheels and big hands.
 

For those of you with same problem as I have with this camera - big hands that don't go with the stupid audio wheels - I've just superglued on some bicycle valve dust covers (the plastic screw on type) to the wheels, and it works a treat. Shame it doesn't cure the back to front direction thing.

Rather that trying to grab the dial, I just roll the wheel with my thumb from the back of the camera instead of the side. That makes it easy to change the dial and the dials match the diagram on the back and work intuitively - roll up for more and down for less.

Sorry Lloyd, but when you're 6' 6" and 240 pounds it doesn't matter how you try and move the stupid little wheel - it's just downright badly designed.