| Boyd Ostroff |
August 20th, 2009 11:34 AM |
CBS inserting video player in magazines
CBS Ad Puts Video Inside a Magazine - WSJ.com
Quote:
In a marketing stunt to promote its fall TV series, CBS Corp. is inserting thousands of tiny screens in copies of the Time Warner Inc. publication Entertainment Weekly.
The screens measure two and a quarter inches diagonally and play about 40 minutes of clips from new and old CBS shows.
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The player, developed and made by Americhip Inc. of Los Angeles, is much like the chips that play music in some greeting cards and magazine ads and is rechargeable.
CBS wouldn't disclose what the inserts or the screens themselves cost. "More than a can of Pepsi," George Schweitzer, CBS's president of marketing, said at a news conference Wednesday.
Apparently, they cost quite a bit more than a soda. According to Paul Caine, president of the Time Inc. magazine group that includes Entertainment Weekly, the ballpark dollar cost for one of these video units is in the "low teens," although he said the cost may come down before the issue comes out.
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I found this video on youtube: YouTube - Americhip's NEW Video Media
That looks pretty impressive for a device in the "low teens", although a bit expensive for a magazine.
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