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Old April 18th, 2005, 01:38 PM   #1
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Market Share by the numbers

Digital Video Market Share:
31% Pinnacle
24% Avid
11% Adobe
08% Apple
05% Discreet
21% Other
Source: Computer Graphics World, April 2005.


With Avid's purchase of Pinnacle, that would give them over 50% of the market.

The BORG rolls on....
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Old April 18th, 2005, 07:03 PM   #2
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Which market, what is the demographic?
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Old April 18th, 2005, 07:23 PM   #3
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Even though Pinnacle has the higher number, I am sure a lot of that is due to the Pinnacle Studio user base which was handed out with some camera purchases etc... I am assuming the numbers represent digital video as a whole which would include consumers and pro-sumers, and professionals.

I would prefer to see a breakdown with regards to broadcast, films, events, etc....

Apple's numbers are quite skewed in the fact they run a close platform with only a handful of options available outside of FCP and Avid for its uers. By that theory, then I would guess MS has the dominant market share with Windows MovieMaker being installed on most versions of Windows.

One can argue the quality of MovieMaker but the same could be said about Pinnacle's Studio thus decreasing their numbers as well.
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Old April 18th, 2005, 07:38 PM   #4
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Sure, but if you want to measure that way then iMovie HD is pre-installed on every Mac and they're selling millions. And iMovie has been standard on every Mac for at least 5 years as well.
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Old April 18th, 2005, 07:52 PM   #5
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Quote:
Originally Posted by Boyd Ostroff
Sure, but if you want to measure that way then iMovie HD is pre-installed on every Mac and they're selling millions. And iMovie has been standard on every Mac for at least 5 years as well.
Boyd, with Apple's near 2% marketshare, you'd have to install 8 copies of iMovie on every Mac to come close to the installed base of PCs with Windows MovieMaker. So that comparison don't hunt.

A better argument is that while Windows MovieMaker isn't well thought of and goes unused on most installs, the iMovie program is actually fun and useful.
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