Sony to show 4K Cine camera at NAB2011

[Rick Presas]

exciting.

I can't wait to see how it stacks up against Epic and Alexa.

[Jonathan Shaw]

Will be very interesting, shame I can't make it over.

[Emmanuel Plakiotis]

Has anybody else noticed that the aspect ratio is 3.77!!!
What a picture ratio like that means?

[Brian Lai]

Looks like Sony is in a major push to establish themselves in high end cinematic productions across all price points, and giving RED, Arri & Panavision serious competition based on Jon's suggestion of their 'five secret sauces' - Sony made the 8K sensors, the 1TB Memory card, and got Avid and Final Cut Pro to handle the workflow into a new station - the SRW/5800-2 deck downloads, clones and copies the data, and all can be projected in the 7500 4K Sony projectors installed worldwide. Maybe Sony will recoup their pride for not having design the IPOD.

[Steve Kalle]

Manufacturers always use 1TB=1,000GB which will equal 932GB when formatted (that is what all my 1TB drives come out to). So, my number comes out to be ~277MB/s. The SR drive is only capable of 5Gb (gigabits) per second which is 625MB/s.

I don't know what this means yet but Avid MC 5.5 supports HDCAM SR Lite (220Mb/s). Maybe a mini-SR recorder coming as well? (and uses SxS cards - that would be awesome)

[Meryem Ersoz]

Originally Posted by Chris Barcellos

Does this provide higher resolution than film ?

If the starlets are upset about their blemishes showing up now, just imagine how this will make them feel..

Not higher resolution than film, more like resolution resembling 35mm film...

[Meryem Ersoz]

Originally Posted by Brian Lai

Looks like Sony is in a major push to establish themselves in high end cinematic productions across all price points, and giving RED, Arri & Panavision serious competition based on Jon's suggestion of their 'five secret sauces' .

This will no doubt be a great camera but the specs seem awfully close to a RED ONE - and RED is now shipping EPICs, with plans for 500 shipped cameras by NAB. And I'm sure Alexa isn't sleeping.

Sony has only a prototype with no ship date and no printed price point. They are going to need to push pretty hard.

The good news is that digital imaging tools and their price points have become so affordable across the food chain in such a relatively short time.

[Jonathan Shaw]

I don't believe that the Sony can will be anywhere near the price point of Epic, it will be way more expensive.

I wonder if Sony would have developed a 4K camera so soon if RED didn't exist?

[Nate Weaver]

Originally Posted by Meryem Ersoz

This will no doubt be a great camera but the specs seem awfully close to a RED ONE - and RED is now shipping EPICs, with plans for 500 shipped cameras by NAB. And I'm sure Alexa isn't sleeping.

Sony has only a prototype with no ship date and no printed price point. They are going to need to push pretty hard.

Hey Meryom :-)

I think the differences will be this:

1-There are large parts of the industry that won't touch Red, mainly because the post is much messier than tape. Sony will likely have an entire path like tape backups tailored to fit the cards, decks, displays, the whole nine, ready to go.

2-That 4K signal will come from an oversampled sensor, and everything about it (recording, playback, etc) will be real time. There will be no post debayering, and there will be much less ways to screw up the Log processing.

3-The companies that value this stuff (time, clear path with less uncertainties), they'll gladly spend the money.

[Glen Vandermolen]

Here's a little teaser:

[Jon Fairhurst]

Regarding the image above, I like the wide aspect ratio, but I had expected more bits per pixel and more saturation. ;)

[Chris Medico]

Here is the link from the email I got today from Sony:

Sony Business Solutions & Systems - Featured True 4K and Beyond. Sony raises the benchmark again!