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Old July 19th, 2012, 03:05 PM   #1
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Sony Announcement, 26th July.

According to the Sony Europe Facebook page the Sony Pro Europe are making an important announcement on July 26th.

http://www.facebook.com/SonyProfessionalEurope

Anyone care to guess?
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Old July 19th, 2012, 03:39 PM   #2
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Re: Sony Announcement, 26th July.

I'll bite. How about a new F3 - aptly named the F4 that does 4K and high speed.
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Old July 19th, 2012, 04:18 PM   #3
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Re: Sony Announcement, 26th July.

Won't be an F4, maybe an F5. Sony don't do even numbers, unlucky I believe.
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Old July 19th, 2012, 04:24 PM   #4
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Re: Sony Announcement, 26th July.

OK - I'll bite as well. I can't help wondering if the fact it's the day before the Olympic opening ceremony is no co-incidence? Something Olympic related?

That aside, the more likely possibility must be more formal anouncements of what the 4k upgrade to the FS700 will consist of?
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Old July 19th, 2012, 05:33 PM   #5
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Re: Sony Announcement, 26th July.

Ha, even is bad luck? Okay, how about the Sony F5 with 5K on-board recording via SSD.
Heck, RED's doin' it. We know Sony could if it wants to.
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Old July 19th, 2012, 05:40 PM   #6
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Re: Sony Announcement, 26th July.

A EX1 or EX3 with 4:2:2 & 1080p60?
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Old July 19th, 2012, 06:03 PM   #7
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Re: Sony Announcement, 26th July.

Possibly a more professional (maybe XDCAM) camera using the high frame rate advances of the FS700.

Hopefully with better ergonomics... in case I haven't said that enough times already! ;)

Please not in the F3 body, at least let's see a decent EVF in a usable position!
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Old July 19th, 2012, 06:47 PM   #8
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Re: Sony Announcement, 26th July.

Quote:
Originally Posted by Alister Chapman View Post
Sony don't do even numbers, unlucky I believe.
Four is unlucky in Japanese culture. Four is pronounced "shi", which also means "death".

As I understand it, that's why we had the D1, D2, D3... and D5 tape formats.
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Old July 19th, 2012, 07:50 PM   #9
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Re: Sony Announcement, 26th July.

5k,4k, ssd, high speed, bla bla.

You are not going to get any of those things in this announcement I will put money on it, history has proven nothing is going to change that quickly and they are not willing to give these things to the masses either as those in power don't want the masses having those kinds of powers in their affordable cams.

4's and 5's superstitious stupidities. I remember when I worked at Toyota none of the Asians would accept a car if we got them their plates
with any 4's or 5's in them, unreal.
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Old July 19th, 2012, 09:53 PM   #10
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Re: Sony Announcement, 26th July.

Obviously a Firmware update for the EX1R to record 50mbps 422 :) PLEASE!!!
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Old July 19th, 2012, 10:52 PM   #11
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Re: Sony Announcement, 26th July.

The only thing I am sure of is that it is related to this:

http://www.dvinfo.net/forum/sony-xdc...next-week.html

Sony | Micro Site XDCAM
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Old July 20th, 2012, 12:36 AM   #12
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Re: Sony Announcement, 26th July.

Most obvious, a 4K recorder to way out there, an OLED based EVF with a proper mounting system that will work across existing cams in their XDCAM lineup.

A follow up to the F3 announcement seems to be ill timed at the end of July based on previous release cycles.
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Old July 20th, 2012, 03:17 AM   #13
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Re: Sony Announcement, 26th July.

Or as an EX5: A semi-shouldermount camcorder with 2/3"chips and 422 50 Mbps :-)

Or an EX1R with the NX70's waterproof housing?


But, looking back at how long they are on the market and how slow they sell nowadays I do more expect an update of the 1/2"XDCAM disc recorders PDW-F335 and F355. One with progressive framerates and one without, providing 422 sampling and 50 Mbps. Targeted to fill the gap between the PMW-320/350 and the PDW-680/700. There are still a lot of broadcasters around that solely use discs as their workflow and Sony distributors tell these clients discs will survive SxS in the end.

And @AlisterChapman, Sony does no even numbers? What about PMW-100, PMW320, PMW-350 ?
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Old July 20th, 2012, 03:48 AM   #14
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Re: Sony Announcement, 26th July.

I am thinking a new Super 35 camcorder in the price range between the FS700 and F3, recording to SxS cards with the XD Cam EX codec. I think that would be the next logical step for Sony, that is if they are announcing a camera at all.
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Old July 20th, 2012, 05:40 AM   #15
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Re: Sony Announcement, 26th July.

New motorized zoom lenses for nex cameras ;)
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