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Old December 20th, 2015, 07:40 PM   #1
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What is CRAFT?

Mysterious, and interesting...

Quote:
"Releasing to the public in 2016, the CRAFT system will revolutionize the way we use digital cinema cameras. Designed by video & film professionals for video & film professionals, CRAFT challenges the status quo delivering an innovative design, smart functionality and endless flexibility. Join the revolution!"
See this: A Revolution Is Coming. An innovative digital cinema camera, starting under $1,000

Based in Atlanta, headed by Scott Bragg: https://www.linkedin.com/in/scott-bragg-6b87b936
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Old December 20th, 2015, 11:59 PM   #2
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Re: What is CRAFT?

Well, it's got a snazzy logo so it's gotta be good. :-)

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Old December 21st, 2015, 10:02 AM   #3
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Re: What is CRAFT?

i don't expect decent cinema camera for under $1K price tag, not in 2016, when 4K is a must
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Old December 21st, 2015, 10:39 AM   #4
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Re: What is CRAFT?

Bear in mind that the Arri Alexa isn't 4k and is used on major feature films.
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Old December 21st, 2015, 12:14 PM   #5
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Re: What is CRAFT?

What is CRAFT?

I believe that it is the word that precedes "services".

That said, I'm curious to find out what they are planning.
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Old December 21st, 2015, 12:47 PM   #6
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Re: What is CRAFT?

Quote:
Originally Posted by Buba Kastorski View Post
i don't expect decent cinema camera for under $1K price tag, not in 2016, when 4K is a must
Their single tweet indicates both HD and 4K cameras, so presumably the sub-$1000 is the HD one. Pretty modest pre-hype for this day and age.
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Old December 21st, 2015, 04:29 PM   #7
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Re: What is CRAFT?

I hope it's an acronym. I love it when a new meme is born. New client?
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Old December 21st, 2015, 04:53 PM   #8
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Re: What is CRAFT?

Quote:
Originally Posted by Charles Papert View Post
Pretty modest pre-hype for this day and age.
Indeed. In this day and age, I actually welcome modest pre-hype.
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Old December 21st, 2015, 04:54 PM   #9
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Re: What is CRAFT?

Quote:
Originally Posted by Jim Michael View Post
New client?
For DVi? Not just *yet.*
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Old December 21st, 2015, 05:16 PM   #10
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Re: What is CRAFT?

Over in Australia, Kraft is a brand of cheese.

Now, if this thing has a heap of ventilation holes in it I may even affectionately think of it as a cheese grater. :-)

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Old December 21st, 2015, 05:38 PM   #11
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Re: What is CRAFT?

Lame hipster marketing is lame.

Sorry.

Show up with a toy or go home. The year of the teaser was... when did Red pitch the One? Back in 2007?
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Old December 21st, 2015, 06:08 PM   #12
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Re: What is CRAFT?

It's a POV cinema camera. Unfortunately the voice-over quality isn't very good.

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Old December 21st, 2015, 07:42 PM   #13
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Re: What is CRAFT?

Well played, Andrew.
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Old December 21st, 2015, 11:19 PM   #14
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Re: What is CRAFT?

Quote:
Originally Posted by Buba Kastorski View Post
i don't expect decent cinema camera for under $1K price tag, not in 2016, when 4K is a must
At $1k -- perhaps this isn't a camera at all...?

Hipster marketing? Oh-so 2013 -- pleeeeeease!

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Old December 22nd, 2015, 01:20 AM   #15
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Re: What is CRAFT?

I really hope it's not a small-sensor Osmo- or GoPro-style camera. We need high dynamic range, a global shutter, reasonably high ISO, onboard raw acquisition, and decent, 10- and 12-bit codecs. And please, please don't go the modular route. That would only increase costs and compromise ergonomics.
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