Vitec ate Wooden Camera at DVinfo.net

Go Back   DV Info Net > The DV Info Network > Digital Video Industry News

Digital Video Industry News
Events, press releases, bulletins and dispatches from the DV world at large.


Reply
 
Thread Tools Search this Thread
Old September 20th, 2016, 12:17 PM   #1
Wrangler
 
Join Date: Jun 2002
Location: Vancouver, British Columbia
Posts: 8,285
Vitec ate Wooden Camera

Apparently Wooden Camera is part of Vitec now.
At some point, will it be easier to list the gear companies that aren't owned by Vitec?
__________________
Need to rent camera gear in Vancouver BC?
Check me out at camerarentalsvancouver.com
Dylan Couper is offline   Reply With Quote
Old September 20th, 2016, 01:36 PM   #2
Major Player
 
Join Date: Jul 2006
Location: Chicago, IL
Posts: 934
Re: Vitec ate Wooden Camera

I've been saying for years they're the Umbrella Corp. of camera equipment. Still, I really love a lot of their brands. Other than Kata bags getting absorbed into "Sachtler Bags," it seems like they really keep their companies alive & innovating.

I haven't owned any Wooden Camera equipment and honestly just thought of them as a small independent company, but if they got purchased by Vitec, then some people with lots of money see potential for more money in Wooden Camera.
__________________
www.zijital.com "video in 1080z"
Chicagoland Based Moving Picture Story Teller
Zach Love is offline   Reply With Quote
Old September 22nd, 2016, 11:46 PM   #3
Wrangler
 
Join Date: Jun 2002
Location: Vancouver, British Columbia
Posts: 8,285
Re: Vitec ate Wooden Camera

You mean Umbrella Corp like from Resident Evil right? :D

Kata (my all time fav bag maker) became Manfrotto bags (my all time least fav tripod bag maker). Or at least some of their designs are definitely under Manfrotto. Are they Sachtler bags as well>

Vitec should be able to make a lot more money out of Wooden Camera given the reach of their distribution and sales channel. Plus afaik Vitec doesn't have anything the the market that WC serves. Manfrotto's attempt into the rail systems world was... what's a polite word for garbage? So it should be an easy win for them.
__________________
Need to rent camera gear in Vancouver BC?
Check me out at camerarentalsvancouver.com
Dylan Couper is offline   Reply With Quote
Old September 26th, 2016, 01:32 PM   #4
Regular Crew
 
Join Date: Jan 2007
Location: Brooklyn, NY
Posts: 135
Re: Vitec ate Wooden Camera

Actually, Petrol bags became Sachtler bags.
Casey Krugman is offline   Reply With Quote
Old September 26th, 2016, 03:49 PM   #5
Trustee
 
Join Date: Feb 2006
Location: Los Angeles, California
Posts: 1,991
Re: Vitec ate Wooden Camera

So what happened to Kata Bags? I have Petrol, it's okay, I have a couple of Porta Braces, they are okay, but I really liked Kata's stuff.
Dan Brockett is offline   Reply With Quote
Old September 26th, 2016, 04:46 PM   #6
Wrangler
 
Join Date: Jun 2002
Location: Vancouver, British Columbia
Posts: 8,285
Re: Vitec ate Wooden Camera

See my post two up where I said Kata became Manfrotto bags? :)
Go look at Manfrotto's current pro video camera bag offering and tell me you don't feel just a little heartbroken...
__________________
Need to rent camera gear in Vancouver BC?
Check me out at camerarentalsvancouver.com
Dylan Couper is offline   Reply With Quote
Old September 27th, 2016, 07:19 AM   #7
Trustee
 
Join Date: Feb 2006
Location: Los Angeles, California
Posts: 1,991
Re: Vitec ate Wooden Camera

That's what I meant, it looks as if Manfrotto just bought the name, none of their bags seem to look like Kata bags at all. So it looks as if Kata didn't sell off their any of their designs before being ingested? To me, this looks like a classic case of "Buy off your competition and kill the brand." Sad.
Dan Brockett is offline   Reply With Quote
Old October 4th, 2016, 11:50 AM   #8
Major Player
 
Join Date: Jul 2006
Location: Chicago, IL
Posts: 934
Re: Vitec ate Wooden Camera

Quote:
Originally Posted by Casey Krugman View Post
Actually, Petrol bags became Sachtler bags.
And you're correct, I mixed that one up. Petrol is now sold under the Sachtler logo and then Kata got absorbed under the Manfrotto logo. But they're all Vitec Group companies.

Looks like:

Kata / Manfrotto happened in 2014:
https://www.cinema5d.com/kata-bags-b...mes-manfrotto/

Petrol / Sachtler happened in 2015:
Sachtler Launches New Premium Bags Line, Phases Out Petrol Bags - Streaming Media Producer

---

It seems to me that after a decade of Vitec operating Kata & Petrol as their own brands, Vitec felt that they could sell more by putting them under new logos. From what I can tell, the quality hasn't changed for "Manfrotto" and "Sachtler" bags, which really leads me to believe it wasn't so much a merger as a re-branding.

---


Also:

Manfrotto became part of Vitec in 1989:
https://en.wikipedia.org/wiki/Manfrotto

Sachtler became part of Vitec in 1995:
https://en.wikipedia.org/wiki/Sachtler

Kata became part of Vitec in 2005:
https://web.archive.org/web/20101213...ut.asp?page=12

Petrol became part of Vitec in 2006:
The Vitec Group to acquire Petrol Bags | TvTechnology

---

Lastly, I find it interesting that both Petrol & Kata came from Israel compared with how Manfrotto is Italian, Viten is English, Sachtler is German. I wonder how two of the biggest (and best) camera bag makers came from the same part of the globe.
__________________
www.zijital.com "video in 1080z"
Chicagoland Based Moving Picture Story Teller
Zach Love is offline   Reply
Reply

DV Info Net refers all where-to-buy and where-to-rent questions exclusively to these trusted full line dealers and rental houses...

Professional Video
(800) 833-4801
Portland, OR

B&H Photo Video
(866) 521-7381
New York, NY

Z.G.C.
(973) 335-4460
Mountain Lakes, NJ

Abel Cine Tech
(888) 700-4416
N.Y. NY & L.A. CA

Precision Camera
(800) 677-1023
Austin, TX

DV Info Net also encourages you to support local businesses and buy from an authorized dealer in your neighborhood.
  You are here: DV Info Net > The DV Info Network > Digital Video Industry News

Thread Tools Search this Thread
Search this Thread:

Advanced Search

 



Google
 

All times are GMT -6. The time now is 02:37 AM.


DV Info Net -- Real Names, Real People, Real Info!
1998-2017 The Digital Video Information Network