Best Commercials from SuperBowl 2013 at DVinfo.net

Chris Hurd · February 5th, 2013, 05:04 PM

Really enjoyed these in particular...

John McCully · February 5th, 2013, 05:28 PM

My favorite is the Budweiser ad. Couple of comments; the individual clips were mostly only about 1 second in length, there was no use of silly super-shallow DoF (I call such shots Bloomers) and no green blue out of focus post work, thank heavens. I thought the editing, camera work, and emotion development excellent. Exposure was spot on tending towards the bright, contrast not overdone, and the Stevie Nicks soundtrack quite masterful. Altogether extremely professional I thought.

Now, would you say this looks ‘cinematic’?

Whatever, almost 10,000,000 plays already at You Tube.

Excellent work Jake Scott; congratulation to you and your team.

Chris Hurd · February 5th, 2013, 05:42 PM

Agreed on all points, John -- I'm not sure Id call the Bud ad "cinematic," but it was definitely effective, in my opinion.

Allan Black · February 5th, 2013, 06:34 PM

They're all different durations, 1:40, 2:03, 1:47 and 1.03 .. so there's no time restrictions on the lengths?
If so how do they charge for airing the spots, by the second and the number of plays?

I like the Audi, get in get out my old boss used to say, but make it fun, or else.

Cheers.

Chris Hurd · February 5th, 2013, 06:51 PM

Hi Alan, I *think* they all go to air in either :30 or :60 lengths; some of the above are the special "extended" versions.

Here's a related article you might find interesting: http://adage.com/article/special-rep...l-2013/238489/

Average price per spot was around $3.7 million (Cue Dr. Evil pinky bite).

David Barnett · February 5th, 2013, 06:57 PM

Quote:

Originally Posted by Allan Black

They're all different durations, 1:40, 2:03, 1:47 and 1.03 .. so there's no time restrictions on the lengths?
If so how do they charge for airing the spots, by the second and the number of plays?

I'm sure it's really 1:40, 2:00, 1:45 & 1:03. Stations are very firm on length & frames being 30:00 exact. Even flagging spots altogether if they run less or more, rather than cutting them themselves. Having said that, for the 1:40 & 1:45 either CBS or the NFL probably used a :15 or :20 promo commercial of their own to makeup the difference, unless they were able to sell it to another client.

I didn't see the Audi one till now, but yeah I like that. Esp the bit about "Alot of kids are going alone nowadays" and the sister says "No they're not". The Farmers was great, and the Bud Clydesdale. I also like the Joe Montana stain, thought that was very relevant & clever.

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Allan Black · February 5th, 2013, 07:22 PM

Thanks for that article Chris. David it's very interesting. Big bikkies for a big audience.

You know if I was Bud, next year I'd make a spot which kicks off ..

'Okaaay, when the power at the game goes out, time to go get another Bud ..'

Given that the crew in the bowels of CBS could dig it out in time :)

And it's short sweet and cheap, following my old bosses adage.

Cheers.

Don Bloom · February 5th, 2013, 09:28 PM

I liked all that you posted but I gotta say, I REALLY like the Farmer with Paul Harvey. I used to listen to him all the time. His delivery was the best, well along with Edward R. Murrow. I liked the prom because I could see something like that happening one day to my grandson ;-), the Bud was cool as always but I preferred previous when the horses were playing football especially the one with the streaker! The goat was great but I loved the one last year with the dog. Classic!

Alan Melville · February 19th, 2013, 05:32 AM

Farmer won for me, words, vocal delivery, rhythm and visual matches.

Others were great, but at that level, they always are.

Al

February 5th, 2013, 05:04 PM	#1
Chris Hurd Obstreperous Rex Join Date: Jan 2001 Location: San Marcos, TX Posts: 27,366 Images: 513	Best Commercials from SuperBowl 2013 Really enjoyed these in particular... WINNER $1 MILLION Doritos 2013 Super Bowl Commercial Goat 4 Sale XLVII Global News - YouTube Official Ram Trucks Super Bowl Commercial "Farmer" - YouTube 2013 Budweiser Super Bowl Ad ? Extended Version of The Clydesdales: "Brotherhood" - YouTube Audi 2013 Big Game Commercial - "Prom" - YouTube __________________ CH Search DV Info Net \| 20 years of DVi \| ...Tuesday is Soylent Green Day!

February 5th, 2013, 05:28 PM	#2
John McCully Major Player Join Date: Oct 2003 Location: South Island, New Zealand Posts: 609 Images: 2	Re: Best Commercials from SuperBowl 2013 My favorite is the Budweiser ad. Couple of comments; the individual clips were mostly only about 1 second in length, there was no use of silly super-shallow DoF (I call such shots Bloomers) and no green blue out of focus post work, thank heavens. I thought the editing, camera work, and emotion development excellent. Exposure was spot on tending towards the bright, contrast not overdone, and the Stevie Nicks soundtrack quite masterful. Altogether extremely professional I thought. Now, would you say this looks ‘cinematic’? Whatever, almost 10,000,000 plays already at You Tube. Excellent work Jake Scott; congratulation to you and your team.

February 5th, 2013, 05:42 PM	#3
Chris Hurd Obstreperous Rex Join Date: Jan 2001 Location: San Marcos, TX Posts: 27,366 Images: 513	Re: Best Commercials from SuperBowl 2013 Agreed on all points, John -- I'm not sure Id call the Bud ad "cinematic," but it was definitely effective, in my opinion. __________________ CH Search DV Info Net \| 20 years of DVi \| ...Tuesday is Soylent Green Day!

February 5th, 2013, 06:34 PM	#4
Allan Black Inner Circle Join Date: Sep 2006 Location: Sydney. Posts: 2,887	Re: Best Commercials from SuperBowl 2013 They're all different durations, 1:40, 2:03, 1:47 and 1.03 .. so there's no time restrictions on the lengths? If so how do they charge for airing the spots, by the second and the number of plays? I like the Audi, get in get out my old boss used to say, but make it fun, or else. Cheers. __________________ Drink more tap water. On admission at Sydney hospitals more than 5% of day patients are de-hydrated.

February 5th, 2013, 06:51 PM	#5
Chris Hurd Obstreperous Rex Join Date: Jan 2001 Location: San Marcos, TX Posts: 27,366 Images: 513	Re: Best Commercials from SuperBowl 2013 Hi Alan, I think they all go to air in either :30 or :60 lengths; some of the above are the special "extended" versions. Here's a related article you might find interesting: http://adage.com/article/special-rep...l-2013/238489/ Average price per spot was around $3.7 million (Cue Dr. Evil pinky bite). __________________ CH Search DV Info Net \| 20 years of DVi \| ...Tuesday is Soylent Green Day!

February 5th, 2013, 07:22 PM	#7
Allan Black Inner Circle Join Date: Sep 2006 Location: Sydney. Posts: 2,887	Re: Best Commercials from SuperBowl 2013 Thanks for that article Chris. David it's very interesting. Big bikkies for a big audience. You know if I was Bud, next year I'd make a spot which kicks off .. 'Okaaay, when the power at the game goes out, time to go get another Bud ..' Given that the crew in the bowels of CBS could dig it out in time :) And it's short sweet and cheap, following my old bosses adage. Cheers. __________________ Drink more tap water. On admission at Sydney hospitals more than 5% of day patients are de-hydrated.

February 5th, 2013, 09:28 PM	#8
Don Bloom Inner Circle Join Date: Jan 2003 Location: Chicago, IL Posts: 6,609	Re: Best Commercials from SuperBowl 2013 I liked all that you posted but I gotta say, I REALLY like the Farmer with Paul Harvey. I used to listen to him all the time. His delivery was the best, well along with Edward R. Murrow. I liked the prom because I could see something like that happening one day to my grandson ;-), the Bud was cool as always but I preferred previous when the horses were playing football especially the one with the streaker! The goat was great but I loved the one last year with the dog. Classic! __________________ What do I know? I'm just a video-O-grafer. Don

February 19th, 2013, 05:32 AM	#9
Alan Melville Major Player Join Date: Nov 2009 Location: No Fixed Address :) Western Australia Posts: 275	Re: Best Commercials from SuperBowl 2013 Farmer won for me, words, vocal delivery, rhythm and visual matches. Others were great, but at that level, they always are. Al