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February 4th, 2007, 10:07 PM | #16 | |
Wrangler
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I think I misunderstood your post. It sounded like the Bud Light ad was also shot with a JVC camera. I'm going to edit it slightly to make your intent clearer.
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Tim Dashwood |
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February 4th, 2007, 10:10 PM | #17 |
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I did see it, and I believe it went like this:
Kick Off. Run Back for Touchdown. Extra Point. Doritos Commercial. It was the first commercial of the game, and anyone watching from the start of the game would have seen it. |
February 4th, 2007, 10:14 PM | #18 |
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I'm confused. Doritos said one ad would air. I saw "Check Out Girl". I never saw "Live the Flavor".
They announced that the winner would run at the 2 minute warning, it did not air in that slot, even though they promoted it a few seconds before going to break. So "Check Out Girl" won, right? |
February 4th, 2007, 10:17 PM | #19 | |
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Tim Dashwood |
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February 4th, 2007, 10:25 PM | #20 | |
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MB |
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February 4th, 2007, 11:03 PM | #21 |
Wrangler
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They had a quick blurb during one break that didn't actually air the commercial, but did congratulate Dale on the winning commercial. I posted in the original thread from Dale right after that congratulating him. So whatever the timestamp is on that post, it's right after the announcement came. However, I too saw Dale's ad was the first one to run on the first break.
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February 4th, 2007, 11:07 PM | #22 |
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Oh, now I see why I was confused, they decided to air two spots...
http://www.broadcastnewsroom.com/art....jsp?id=102530 |
February 5th, 2007, 08:11 AM | #23 |
Obstreperous Rex
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Additional congrats to Dale and crew for being one of the lead stories on this morning's Today Show on NBC. The spot was teased several times with a blurb about the sub-$13 budget, and Dale and the gang appeared on air via remote, answering a few questions about the production and its cost, ending on a high note about sorting through PR offers.
Their commercial aired several more times on the Today program and was mentioned in an additional story about Superbowl ad effectiveness; a study that measures brain activity of a test group of viewers showed that Dale's Doritos ad in particular was "more engaging and held higher interest" relative to some of the other ads. All in all, very well done -- congrats to the whole crew; the oldest being all of 22 years old. You guys did this at the *right* time in your lives... blue skies ahead! |
February 5th, 2007, 09:06 PM | #25 |
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