FireStore Announcements

Matt McEwen · June 3rd, 2004, 10:45 PM

Hi,

Many people have asked how to merge the 2GB files that FireStore creates into one, single clip when the drive is being used on an edit system.

The FireStore DV Conversion Suite software allows you to merge multiple clips of any DV file format into a single file.

Here is the link...
http://www.focusinfo.com/products/fi.../dvcsuite.html

Matt

Matt McEwen · July 13th, 2004, 07:57 AM

If you are in New York and plan to attend DVExpo this week, you can see FireStore products in action at the Focus Enhancements' booth #134 (near Matrox). I will be there so stop by and say hello.

Hope to see you there!
Matt McEwen

Matt McEwen · July 13th, 2004, 07:59 AM

Forgot to mention...here is the show details...

DVExpo East
Jacob J. Javits Convention Center
New York, NY

Digital Video Expo East Hours
Wednesday, July 14, 12:00 P.M. - 6:00 P.M.
Thursday, July 15, 10:00 A.M. - 5:00 P.M.
Friday, July 16, 10:00 A.M. - 3:00 P.M.

Matt McEwen · July 21st, 2004, 11:11 AM

Thought you all may be interested in this article that was in eMedia / EventDV magazine recently titled "Going Tapeless with DV"...

http://www.eventdv.net/Articles/Read...ArticleID=8681

Also, the DigitalMediaNet review of FireStore FS-3 is now online at: http://www.dvformat.com/articles/vie...e.jsp?id=26845

Matt McEwen

Matt McEwen · July 21st, 2004, 11:14 AM

New Article on "Going Tapeless with DV"

Thought you all may be interested in this article that was in eMedia / EventDV magazine recently titled "Going Tapeless with DV"...

http://www.eventdv.net/Articles/ReadArticle.aspx?ArticleID=8681

Also, the DigitalMediaNet review of FireStore FS-3 is now online at: http://www.dvformat.com/articles/viewarticle.jsp?id=26845

Matt McEwen

Matt McEwen · August 3rd, 2004, 12:35 PM

Not a disk recorder, but I thought you may all be interested in our latest product announcement.
Matt

http://www.focusinfo.com/company/pr_new/080304_mx4.htm

FOCUS Enhancements Unveils New Digital Video Mixer Line with Internal Graphics Store

CAMPBELL, CA, – August 03, 2004 – FOCUS Enhancements Inc. (NASDAQ SC: FCSE), a worldwide leader in video production and conversion technology, today announced the release of two new mixer models: the MX-4 and the MX-4 DV.

“The MX-1 virtually created the affordable digital video mixer market in 1994. Our mixer line was further strengthened in 1997 with the introduction of MXPro and again in 1999 with the introduction of MXProDV, the first mixer to incorporate a FireWire/i.Link I/O,” commented Michael Conway, senior vice president of Marketing. “Our mixer team continues to proactively address customer desires and has added a graphics store, Ethernet, two additional DV inputs and numerous other features to these mixers.”

The FOCUS Enhancements MX-4 Digital Video Mixer offers a host of features including:

- 10 bit 4:2:2 video processing with superior input comb filter circuitry
- Four times faster processor with flash-upgradeable memory
- Integral graphics store
- Ethernet for computer and network connectivity
- Four-layer video effects, including foreground graphics
- 700+ transitions, including cuts, fades, wipes, zooms, edges, shapes and trailing effects
- Two channel TBC (Time Base Corrector)
- Faster cuts and transition speeds
- Input effects with preview, including brightness, contrast, saturation, hue, posterization B&W, B&W Negative, Horizontal or Vertical Flip, Mosaic, Color Negative, Color Correction, Strobe and Chroma Key
- PiPs (picture-in-picture), which can be enhanced with soft edges, colored borders and drop shadows for 3D-like impact

In addition to the above features, the MX-4 DV model includes four FireWire/i.Link (IEEE 1394) inputs and one FireWire/i.Link output to enable videographers to mix DV video and 10-bit analog video in real time with fast cuts. Another advantage of using DV is its full support for up to four channels of embedded digital audio with CD-quality audio performance. The MX-4 DV is ideal as a production mixer or video processor upstream to an NLE or encoding station.

The MX-4 and MX-4 DV are expected to be available in the fourth quarter of 2004. The suggested retail price of the MX-4 is $2,195. The suggested retail price of the MX-4 DV will be announced at a later date. The MX-4 and MX-4 DV are designed for live event productions in the education, business, multimedia and the broadcast markets.

About FOCUS Enhancements, Inc.
FOCUS Enhancements, Inc. (NASDAQ SC: FCSE) is a leading designer of world-class solutions in advanced, proprietary video technology. Headquartered in Campbell, CA, FOCUS Enhancements designs, develops, and markets video solutions in two distinct markets: advanced proprietary video conversion integrated circuits (ICs) and affordable, high quality, digital-video conversion and video production equipment. Semiconductor IC products include designs for PCs, game cards, internet, set-top boxes, Internet appliances, and interactive TV applications, and they are sold directly to original equipment manufacturers (OEMs). FOCUS Enhancements’ complete line of video presentation and video production devices are sold globally through resellers and distributors to the broadcast, education, cable, business, industrial, presentation, Internet, gaming, home video production and home theater markets. More information on FOCUS Enhancements may be obtained from the company's SEC filings, or by visiting the FOCUS Enhancements home page at http://www.FOCUSinfo.com.

Safe Harbor Statement
Statements about future results and other expectations constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations and the current economic environment. The Company cautions that these statements are not guarantees of future performance. Actual results may differ materially from those expressed or implied in the forward-looking statements. A number of factors in addition to those discussed herein could cause actual results to differ materially from expectations. Demand for FOCUS Enhancements’ products, which impacts revenue and the gross margin percentage, is affected by business and economic conditions and changes in customer order patterns. Any projections are inherently subject to significant economic and competitive uncertainties and contingencies, many of which are beyond the control of FOCUS Enhancements. Important assumptions and other important factors, including risk factors, which could cause actual results to differ materially from those in the forward-looking statements are specified in the Company's Form 10-K for the year ended December 31, 2003 and other filings with the SEC. The Company undertakes no obligation to update forward-looking statements, whether as a result of new information, future events, or otherwise.

Matt McEwen · August 4th, 2004, 10:13 AM

New Focus Press Release...thought you may be interested...

College Athletic Programs Select FireStore Technology to Streamline Video Production and Analysis

Florida State University, Clemson University and The University of Tulsa choose DTE Technology

CAMPBELL, CA, – August 04, 2004 – FOCUS Enhancements Inc. (NASDAQ SC: FCSE), a worldwide leader in video production and conversion technology, today announced that some of the nation’s largest athletic programs have selected FireStore FS-3 or DR-DV5000 Camera-Mount Direct To Edit (DTE) disk recorders for video production and analysis tasks. Florida State University, Clemson University and The University of Tulsa are among the group of athletic programs to choose FireStore as their preferred tapeless technology based on its compatibility with a large number of editing and analysis packages, as well as its ability to eliminate the time-consuming capture process.

“DTE Technology allows athletic video coordinators to start editing minutes after shooting is complete. The coaching staffs can then quickly analyze plays to the benefit of the athletes,” said Joe Walsh, National Sports Sales Manager for FOCUS Enhancements. “We are pleased that college football’s biggest names are choosing Focus Enhancements FireStore FS-3 and DR-DV5000 with DTE Technology.”

“With FireStore FS-3 we can quickly and easily edit our football highlights packages in a fraction of the time it used to take us,” said Mark Rodin, program manager for Florida State Universities’ Seminole Productions. “The time saved has allowed us to spend more time creating and editing a better highlights package.”

DTE Technology is FOCUS Enhancements’ unique proprietary recording process that enables the recording of video, audio, and time code directly to removable, FireWire disk drives in non-linear editing (NLE) native file formats. This eliminates the need to capture, transfer, or convert clips prior to editing. Formats include DV-OMF for Avid Xpress DV, QuickTime for Apple Final Cut, AVI 2 for Adobe Premiere, Pinnacle AVI, Canopus AVI, Matrox AVI, and many others.

Where to Buy
FireStore DR-DV5000 (with a single 40GB HDD) is available worldwide through the JVC Professional dealer and distributor network for a US MSRP of $1,895. FireStore FS-3 (with a single 40GB HDD) is available through the worldwide FOCUS Enhancements dealer and distributor network for a US MSRP of $2,195. For more information on FOCUS Enhancements and its products, please visit www.focusinfo.com.

Matt McEwen · August 10th, 2004, 09:46 AM

New product announcement from Focus Enhancements...
More pics and info at:
http://www.focusinfo.com/products/firestore/fs-4.html

FOCUS Enhancements Announces the Affordable FireStore FS-4, Direct To Edit Technology for Hand - Held Camcorders

Portable FS-4 digital disk recorder model joins industry leading FireStore family

CAMPBELL, CA, – August 10, 2004 – FOCUS Enhancements Inc. (NASDAQ SC: FCSE), a worldwide leader in video production and conversion technology, today announced the latest addition to the FireStore family of Direct To Edit™ (DTE) Technology digital video disk recorders, FireStore FS-4. FS-4 is the first DTE product designed to bring tapeless technology to hand-held DV camcorders from JVC, Panasonic, Canon, Sony and others.

Designed to mount directly to hand-held camcorders, be worn on a belt or used in other situations where portability is a requirement, the FS-4 is ideal for wedding and event production, field production, independent film, corporate, education and many other uses. Powered by a removable battery system, the small and lightweight FS-4 interfaces with camcorders via a single FireWire (IEEE-1394, iLink) cable. DTE Technology allows hand-held camcorder owners to record clips in native NLE file formats so editing can begin immediately after shooting is finished. This eliminates the need to first capture then convert files prior to editing.

“Our industry leading FireStore DTE disk recorders have brought the benefits of tapeless acquisition and production to full size camcorders, desktops and studios all over the world,” said Matt McEwen, product manager for FOCUS Enhancements. “Now we are expanding our customer base by offering DTE Technology to hand-held camcorder owners at an affordable price.”

Two models of FireStore FS-4 will be available: FS-4 and FS-4 Pro. Both models will feature a 40GB (Three hour) internal disk drive, a 6-pin FireWire connector for interface with camcorders, a 6-pin FireWire connector for interfacing with a computer for editing or file transfer, a backlit status LCD display and a comprehensive set of control buttons including a navigation pad. Both models will also feature support for DTE Technology file formats including RawDV, AVI Type 1, AVI Type 2, Matrox AVI, Canopus AVI and QuickTime including 24p. FS-4 Pro adds support for the Avid OMF and Pinnacle AVI file formats, retro record modes so you will never miss a shot, user definable time lapse, loop playback, scene marking and multiple file folder capabilities. The FS-4 PRO also is available with an 80GB (Six hour) internal drive.

Where to Buy
FireStore FS-4 is expected to be available in December 2004 through the worldwide FOCUS Enhancements dealer and distributor network for a US MSRP of $799. FireStore FS-4 Pro 40GB and 80GB are also expected to be available in December 2004 for a US MSRP of $1,195 and $1,695 respectively. For more information on FOCUS Enhancements and its products, please visit www.focusinfo.com.

About FOCUS Enhancements, Inc.
FOCUS Enhancements, Inc. (NASDAQ SC: FCSE) is a leading designer of world-class solutions in advanced, proprietary video technology. Headquartered in Campbell, CA, FOCUS Enhancements designs, develops, and markets video solutions in two distinct markets: advanced proprietary video conversion integrated circuits (ICs) and affordable, high quality, digital-video conversion and video production equipment. Semiconductor IC products include designs for PCs, game cards, internet, set-top boxes, Internet appliances, and interactive TV applications, and they are sold directly to original equipment manufacturers (OEMs). FOCUS Enhancements’ complete line of video presentation and video production devices are sold globally through resellers and distributors to the broadcast, education, cable, business, industrial, presentation, Internet, gaming, home video production and home theater markets. More information on FOCUS Enhancements may be obtained from the company's SEC filings, or by visiting the FOCUS Enhancements home page at http://www.FOCUSinfo.com.

Safe Harbor Statement
Statements about future results and other expectations constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations and the current economic environment. The Company cautions that these statements are not guarantees of future performance. Actual results may differ materially from those expressed or implied in the forward-looking statements. A number of factors in addition to those discussed herein could cause actual results to differ materially from expectations. Demand for FOCUS Enhancements’ products, which impacts revenue and the gross margin percentage, is affected by business and economic conditions and changes in customer order patterns. Any projections are inherently subject to significant economic and competitive uncertainties and contingencies, many of which are beyond the control of FOCUS Enhancements. Important assumptions and other important factors, including risk factors, which could cause actual results to differ materially from those in the forward-looking statements are specified in the Company's Form 10-K for the year ended December 31, 2003 and other filings with the SEC. The Company undertakes no obligation to update forward-looking statements, whether as a result of new information, future events, or otherwise.

Matt McEwen · August 15th, 2004, 11:06 PM

Hi,

At WEVA this week in Las Vegas, Focus Enhancements will be showing a working prototype of the newly announced FS-4. Drop by and check it out if you are in town. WEVA is at Bally's on Tuesday and Wednesday (8/17 and 8/18). Focus is at Booth #134.

Hope to see you there!

Matt McEwen

Chris Hurd · August 23rd, 2004, 12:03 AM

Some FS4 shots from WEVA last week:

www.dvinfo.net/media/fs4a.jpg
www.dvinfo.net/media/fs4b.jpg
www.dvinfo.net/media/fs4c.jpg

John Lanza · August 25th, 2004, 04:34 PM

Forgive me if this is a dumb question...

We are going to purchase a DVX100A camera. Is the FS-3 okay to use with it, or should we purchase the FS-4 when it becomes available?

I'll need to shoot footage before the FS-4's release in December.

In the next year, we will also purchase a DVCPro camera. My hunch is to purchase the FS-3 for now, and then purchase the FS-4 in December. That way we'll have both cameras covered.

Matt McEwen · August 26th, 2004, 09:14 AM

Hi John,

You can use the FS-3 with the DVX-100A. You will have to power the FS-3 using an Anton/Bauer, V-Mount or NP battery (or you could use something like a 14V Bescor with a 4-pin connector). The upcoming version 1.3 firmware (now in beta) for the FS-3 will also support 24p QuickTime and AVI Type 2 when the DVX is set to Advanced 24p mode. The FS-4 will also have this feature.

Hope this helps,

Matt McEwen

Valeriu Campan · September 9th, 2004, 02:00 AM

Matt,
Would there be any support for the new Canon XL2 (PAL) with 25p?

Matt McEwen · September 20th, 2004, 08:50 AM

Hi Valeriu,

We have not tested the XL2 in PAL yet, but we plan on supporting it.

Thanks,
Matt

Brett Erskine · September 23rd, 2004, 03:17 AM

I just found this part of the thread so if you dont mind I reposted my message here is it seems a much better place to be seen.

"Matt McEwen (or anyone else that can answer my questions)-
Is the FS-4 able to handle higher bit rate streams like ones from DVCPro cameras? Also what is the maximum bit rate the FS-4 can consistantly handle without any problems recording? Can the stream be a none standard format (other than .DV, .MOV, .AVI) and still record it? Thanks."

-Brett Erskine

June 3rd, 2004, 10:45 PM	#16
Matt McEwen Focus Enhancements Join Date: Oct 2003 Location: Campbell, CA. Posts: 508	Merging Multiple Clips Together Hi, Many people have asked how to merge the 2GB files that FireStore creates into one, single clip when the drive is being used on an edit system. The FireStore DV Conversion Suite software allows you to merge multiple clips of any DV file format into a single file. Here is the link... http://www.focusinfo.com/products/fi.../dvcsuite.html Matt

July 13th, 2004, 07:57 AM	#17
Matt McEwen Focus Enhancements Join Date: Oct 2003 Location: Campbell, CA. Posts: 508	FireStore at DVExpo NY This Week If you are in New York and plan to attend DVExpo this week, you can see FireStore products in action at the Focus Enhancements' booth #134 (near Matrox). I will be there so stop by and say hello. Hope to see you there! Matt McEwen

July 21st, 2004, 11:11 AM	#19
Matt McEwen Focus Enhancements Join Date: Oct 2003 Location: Campbell, CA. Posts: 508	New Article on "Going Tapeless with DV" Thought you all may be interested in this article that was in eMedia / EventDV magazine recently titled "Going Tapeless with DV"... http://www.eventdv.net/Articles/Read...ArticleID=8681 Also, the DigitalMediaNet review of FireStore FS-3 is now online at: http://www.dvformat.com/articles/vie...e.jsp?id=26845 Matt McEwen

July 21st, 2004, 11:14 AM	#20
Matt McEwen Focus Enhancements Join Date: Oct 2003 Location: Campbell, CA. Posts: 508	New Article on "Going Tapeless with DV" New Article on "Going Tapeless with DV" Thought you all may be interested in this article that was in eMedia / EventDV magazine recently titled "Going Tapeless with DV"... http://www.eventdv.net/Articles/ReadArticle.aspx?ArticleID=8681 Also, the DigitalMediaNet review of FireStore FS-3 is now online at: http://www.dvformat.com/articles/viewarticle.jsp?id=26845 Matt McEwen

August 3rd, 2004, 12:35 PM	#21
Matt McEwen Focus Enhancements Join Date: Oct 2003 Location: Campbell, CA. Posts: 508	FOCUS Unveils New Digital Video Mixer Line with Internal Graphics Store Not a disk recorder, but I thought you may all be interested in our latest product announcement. Matt http://www.focusinfo.com/company/pr_new/080304_mx4.htm FOCUS Enhancements Unveils New Digital Video Mixer Line with Internal Graphics Store CAMPBELL, CA, – August 03, 2004 – FOCUS Enhancements Inc. (NASDAQ SC: FCSE), a worldwide leader in video production and conversion technology, today announced the release of two new mixer models: the MX-4 and the MX-4 DV. “The MX-1 virtually created the affordable digital video mixer market in 1994. Our mixer line was further strengthened in 1997 with the introduction of MXPro and again in 1999 with the introduction of MXProDV, the first mixer to incorporate a FireWire/i.Link I/O,” commented Michael Conway, senior vice president of Marketing. “Our mixer team continues to proactively address customer desires and has added a graphics store, Ethernet, two additional DV inputs and numerous other features to these mixers.” The FOCUS Enhancements MX-4 Digital Video Mixer offers a host of features including: - 10 bit 4:2:2 video processing with superior input comb filter circuitry - Four times faster processor with flash-upgradeable memory - Integral graphics store - Ethernet for computer and network connectivity - Four-layer video effects, including foreground graphics - 700+ transitions, including cuts, fades, wipes, zooms, edges, shapes and trailing effects - Two channel TBC (Time Base Corrector) - Faster cuts and transition speeds - Input effects with preview, including brightness, contrast, saturation, hue, posterization B&W, B&W Negative, Horizontal or Vertical Flip, Mosaic, Color Negative, Color Correction, Strobe and Chroma Key - PiPs (picture-in-picture), which can be enhanced with soft edges, colored borders and drop shadows for 3D-like impact In addition to the above features, the MX-4 DV model includes four FireWire/i.Link (IEEE 1394) inputs and one FireWire/i.Link output to enable videographers to mix DV video and 10-bit analog video in real time with fast cuts. Another advantage of using DV is its full support for up to four channels of embedded digital audio with CD-quality audio performance. The MX-4 DV is ideal as a production mixer or video processor upstream to an NLE or encoding station. The MX-4 and MX-4 DV are expected to be available in the fourth quarter of 2004. The suggested retail price of the MX-4 is $2,195. The suggested retail price of the MX-4 DV will be announced at a later date. The MX-4 and MX-4 DV are designed for live event productions in the education, business, multimedia and the broadcast markets. About FOCUS Enhancements, Inc. FOCUS Enhancements, Inc. (NASDAQ SC: FCSE) is a leading designer of world-class solutions in advanced, proprietary video technology. Headquartered in Campbell, CA, FOCUS Enhancements designs, develops, and markets video solutions in two distinct markets: advanced proprietary video conversion integrated circuits (ICs) and affordable, high quality, digital-video conversion and video production equipment. Semiconductor IC products include designs for PCs, game cards, internet, set-top boxes, Internet appliances, and interactive TV applications, and they are sold directly to original equipment manufacturers (OEMs). FOCUS Enhancements’ complete line of video presentation and video production devices are sold globally through resellers and distributors to the broadcast, education, cable, business, industrial, presentation, Internet, gaming, home video production and home theater markets. More information on FOCUS Enhancements may be obtained from the company's SEC filings, or by visiting the FOCUS Enhancements home page at http://www.FOCUSinfo.com. Safe Harbor Statement Statements about future results and other expectations constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations and the current economic environment. The Company cautions that these statements are not guarantees of future performance. Actual results may differ materially from those expressed or implied in the forward-looking statements. A number of factors in addition to those discussed herein could cause actual results to differ materially from expectations. Demand for FOCUS Enhancements’ products, which impacts revenue and the gross margin percentage, is affected by business and economic conditions and changes in customer order patterns. Any projections are inherently subject to significant economic and competitive uncertainties and contingencies, many of which are beyond the control of FOCUS Enhancements. Important assumptions and other important factors, including risk factors, which could cause actual results to differ materially from those in the forward-looking statements are specified in the Company's Form 10-K for the year ended December 31, 2003 and other filings with the SEC. The Company undertakes no obligation to update forward-looking statements, whether as a result of new information, future events, or otherwise.

July 13th, 2004, 07:59 AM	#18
Matt McEwen Focus Enhancements Join Date: Oct 2003 Location: Campbell, CA. Posts: 508	Forgot to mention...here is the show details... DVExpo East Jacob J. Javits Convention Center New York, NY Digital Video Expo East Hours Wednesday, July 14, 12:00 P.M. - 6:00 P.M. Thursday, July 15, 10:00 A.M. - 5:00 P.M. Friday, July 16, 10:00 A.M. - 3:00 P.M.

August 4th, 2004, 10:13 AM	#22
Matt McEwen Focus Enhancements Join Date: Oct 2003 Location: Campbell, CA. Posts: 508	College Football and FireStore New Focus Press Release...thought you may be interested... College Athletic Programs Select FireStore Technology to Streamline Video Production and Analysis Florida State University, Clemson University and The University of Tulsa choose DTE Technology CAMPBELL, CA, – August 04, 2004 – FOCUS Enhancements Inc. (NASDAQ SC: FCSE), a worldwide leader in video production and conversion technology, today announced that some of the nation’s largest athletic programs have selected FireStore FS-3 or DR-DV5000 Camera-Mount Direct To Edit (DTE) disk recorders for video production and analysis tasks. Florida State University, Clemson University and The University of Tulsa are among the group of athletic programs to choose FireStore as their preferred tapeless technology based on its compatibility with a large number of editing and analysis packages, as well as its ability to eliminate the time-consuming capture process. “DTE Technology allows athletic video coordinators to start editing minutes after shooting is complete. The coaching staffs can then quickly analyze plays to the benefit of the athletes,” said Joe Walsh, National Sports Sales Manager for FOCUS Enhancements. “We are pleased that college football’s biggest names are choosing Focus Enhancements FireStore FS-3 and DR-DV5000 with DTE Technology.” “With FireStore FS-3 we can quickly and easily edit our football highlights packages in a fraction of the time it used to take us,” said Mark Rodin, program manager for Florida State Universities’ Seminole Productions. “The time saved has allowed us to spend more time creating and editing a better highlights package.” DTE Technology is FOCUS Enhancements’ unique proprietary recording process that enables the recording of video, audio, and time code directly to removable, FireWire disk drives in non-linear editing (NLE) native file formats. This eliminates the need to capture, transfer, or convert clips prior to editing. Formats include DV-OMF for Avid Xpress DV, QuickTime for Apple Final Cut, AVI 2 for Adobe Premiere, Pinnacle AVI, Canopus AVI, Matrox AVI, and many others. Where to Buy FireStore DR-DV5000 (with a single 40GB HDD) is available worldwide through the JVC Professional dealer and distributor network for a US MSRP of $1,895. FireStore FS-3 (with a single 40GB HDD) is available through the worldwide FOCUS Enhancements dealer and distributor network for a US MSRP of $2,195. For more information on FOCUS Enhancements and its products, please visit www.focusinfo.com.

August 10th, 2004, 09:46 AM	#23
Matt McEwen Focus Enhancements Join Date: Oct 2003 Location: Campbell, CA. Posts: 508	New FireStore FS-4 - DTE for Hand Held Camcorders New product announcement from Focus Enhancements... More pics and info at: http://www.focusinfo.com/products/firestore/fs-4.html FOCUS Enhancements Announces the Affordable FireStore FS-4, Direct To Edit Technology for Hand - Held Camcorders Portable FS-4 digital disk recorder model joins industry leading FireStore family CAMPBELL, CA, – August 10, 2004 – FOCUS Enhancements Inc. (NASDAQ SC: FCSE), a worldwide leader in video production and conversion technology, today announced the latest addition to the FireStore family of Direct To Edit™ (DTE) Technology digital video disk recorders, FireStore FS-4. FS-4 is the first DTE product designed to bring tapeless technology to hand-held DV camcorders from JVC, Panasonic, Canon, Sony and others. Designed to mount directly to hand-held camcorders, be worn on a belt or used in other situations where portability is a requirement, the FS-4 is ideal for wedding and event production, field production, independent film, corporate, education and many other uses. Powered by a removable battery system, the small and lightweight FS-4 interfaces with camcorders via a single FireWire (IEEE-1394, iLink) cable. DTE Technology allows hand-held camcorder owners to record clips in native NLE file formats so editing can begin immediately after shooting is finished. This eliminates the need to first capture then convert files prior to editing. “Our industry leading FireStore DTE disk recorders have brought the benefits of tapeless acquisition and production to full size camcorders, desktops and studios all over the world,” said Matt McEwen, product manager for FOCUS Enhancements. “Now we are expanding our customer base by offering DTE Technology to hand-held camcorder owners at an affordable price.” Two models of FireStore FS-4 will be available: FS-4 and FS-4 Pro. Both models will feature a 40GB (Three hour) internal disk drive, a 6-pin FireWire connector for interface with camcorders, a 6-pin FireWire connector for interfacing with a computer for editing or file transfer, a backlit status LCD display and a comprehensive set of control buttons including a navigation pad. Both models will also feature support for DTE Technology file formats including RawDV, AVI Type 1, AVI Type 2, Matrox AVI, Canopus AVI and QuickTime including 24p. FS-4 Pro adds support for the Avid OMF and Pinnacle AVI file formats, retro record modes so you will never miss a shot, user definable time lapse, loop playback, scene marking and multiple file folder capabilities. The FS-4 PRO also is available with an 80GB (Six hour) internal drive. Where to Buy FireStore FS-4 is expected to be available in December 2004 through the worldwide FOCUS Enhancements dealer and distributor network for a US MSRP of $799. FireStore FS-4 Pro 40GB and 80GB are also expected to be available in December 2004 for a US MSRP of $1,195 and $1,695 respectively. For more information on FOCUS Enhancements and its products, please visit www.focusinfo.com. About FOCUS Enhancements, Inc. FOCUS Enhancements, Inc. (NASDAQ SC: FCSE) is a leading designer of world-class solutions in advanced, proprietary video technology. Headquartered in Campbell, CA, FOCUS Enhancements designs, develops, and markets video solutions in two distinct markets: advanced proprietary video conversion integrated circuits (ICs) and affordable, high quality, digital-video conversion and video production equipment. Semiconductor IC products include designs for PCs, game cards, internet, set-top boxes, Internet appliances, and interactive TV applications, and they are sold directly to original equipment manufacturers (OEMs). FOCUS Enhancements’ complete line of video presentation and video production devices are sold globally through resellers and distributors to the broadcast, education, cable, business, industrial, presentation, Internet, gaming, home video production and home theater markets. More information on FOCUS Enhancements may be obtained from the company's SEC filings, or by visiting the FOCUS Enhancements home page at http://www.FOCUSinfo.com. Safe Harbor Statement Statements about future results and other expectations constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations and the current economic environment. The Company cautions that these statements are not guarantees of future performance. Actual results may differ materially from those expressed or implied in the forward-looking statements. A number of factors in addition to those discussed herein could cause actual results to differ materially from expectations. Demand for FOCUS Enhancements’ products, which impacts revenue and the gross margin percentage, is affected by business and economic conditions and changes in customer order patterns. Any projections are inherently subject to significant economic and competitive uncertainties and contingencies, many of which are beyond the control of FOCUS Enhancements. Important assumptions and other important factors, including risk factors, which could cause actual results to differ materially from those in the forward-looking statements are specified in the Company's Form 10-K for the year ended December 31, 2003 and other filings with the SEC. The Company undertakes no obligation to update forward-looking statements, whether as a result of new information, future events, or otherwise.

August 15th, 2004, 11:06 PM	#24
Matt McEwen Focus Enhancements Join Date: Oct 2003 Location: Campbell, CA. Posts: 508	FS-4 at WEVA this week Hi, At WEVA this week in Las Vegas, Focus Enhancements will be showing a working prototype of the newly announced FS-4. Drop by and check it out if you are in town. WEVA is at Bally's on Tuesday and Wednesday (8/17 and 8/18). Focus is at Booth #134. Hope to see you there! Matt McEwen

August 23rd, 2004, 12:03 AM	#25
Chris Hurd Obstreperous Rex Join Date: Jan 2001 Location: San Marcos, TX Posts: 27,366 Images: 513	Some FS4 shots from WEVA last week: www.dvinfo.net/media/fs4a.jpg www.dvinfo.net/media/fs4b.jpg www.dvinfo.net/media/fs4c.jpg __________________ CH Search DV Info Net \| 20 years of DVi \| ...Tuesday is Soylent Green Day!

August 25th, 2004, 04:34 PM	#26
John Lanza New Boot Join Date: Jun 2004 Location: Smyrna, Tennessee Posts: 11	Forgive me if this is a dumb question... We are going to purchase a DVX100A camera. Is the FS-3 okay to use with it, or should we purchase the FS-4 when it becomes available? I'll need to shoot footage before the FS-4's release in December. In the next year, we will also purchase a DVCPro camera. My hunch is to purchase the FS-3 for now, and then purchase the FS-4 in December. That way we'll have both cameras covered. __________________ John

August 26th, 2004, 09:14 AM	#27
Matt McEwen Focus Enhancements Join Date: Oct 2003 Location: Campbell, CA. Posts: 508	Hi John, You can use the FS-3 with the DVX-100A. You will have to power the FS-3 using an Anton/Bauer, V-Mount or NP battery (or you could use something like a 14V Bescor with a 4-pin connector). The upcoming version 1.3 firmware (now in beta) for the FS-3 will also support 24p QuickTime and AVI Type 2 when the DVX is set to Advanced 24p mode. The FS-4 will also have this feature. Hope this helps, Matt McEwen

September 9th, 2004, 02:00 AM	#28
Valeriu Campan Major Player Join Date: Mar 2004 Location: Melbourne, Australia Posts: 223	Matt, Would there be any support for the new Canon XL2 (PAL) with 25p?

September 20th, 2004, 08:50 AM	#29
Matt McEwen Focus Enhancements Join Date: Oct 2003 Location: Campbell, CA. Posts: 508	Hi Valeriu, We have not tested the XL2 in PAL yet, but we plan on supporting it. Thanks, Matt

September 23rd, 2004, 03:17 AM	#30
Brett Erskine Major Player Join Date: Dec 2003 Location: Anaheim, CA Posts: 445	I just found this part of the thread so if you dont mind I reposted my message here is it seems a much better place to be seen. "Matt McEwen (or anyone else that can answer my questions)- Is the FS-4 able to handle higher bit rate streams like ones from DVCPro cameras? Also what is the maximum bit rate the FS-4 can consistantly handle without any problems recording? Can the stream be a none standard format (other than .DV, .MOV, .AVI) and still record it? Thanks." -Brett Erskine