FireStore FS-4 Promo 2: High Definition Format Support at

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Focus Enhancements FireStore
Specifically for the FireStore DV Direct-To-Edit Disk Recording Solutions.

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Old February 25th, 2005, 08:27 PM   #1
Obstreperous Rex
Join Date: Jan 2001
Location: San Marcos, TX
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FireStore FS-4 Promo 2: High Definition Format Support

Howdy from Texas,

Pre-Order Hi-Def Support for Your FS-4 and Save $200! Valid March 1, 2005 - April 31, 2005

"Whether you are already shooting in HD or intend to in the future, now is the time to future-proof your FS-4 by pre-ordering Hi-Def support. The Upgrade Promotion allows you to add High Definition MPEG support* to your FS-4 for use with HDV and HD camcorders and decks such as the Sony HVR-Z1U, HDR-FX1 and HVR-M10U and JVC JY-HD10U, CU-VH1US and GR-HD1. Clips are recorded to disk as 720p or 1080i MPEG2 transport streams. FS-4 and FS-4 Pro owners: Promo Price $99"

Full details at (scroll halfway down that page).

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Old March 14th, 2005, 03:31 PM   #2
Focus Enhancements
Join Date: Oct 2003
Location: Campbell, CA.
Posts: 508
FireStore FS-4 HD Portable DTE Recorder Announcement

FOCUS Enhancements to Unveil Industry's First High Definition Portable DTE Recorder

Featuring Direct To Edit(TM) Technology, FireStore FS-4 HD Maintains a Pure HD Signal From Acquisition and Editing to Distribution and Broadcast

CAMPBELL, CA--(MARKET WIRE)--Mar 14, 2005 -- FOCUS Enhancements Inc. (NasdaqSC:FCSE - News), a worldwide leader in video production and conversion technology, today announced it will demonstrate its new FireStore FS-4 HD and FS-4Pro HD High Definition (HD) Portable Direct To Edit(TM) (DTE) recorders at the National Association of Broadcasters (NAB) convention in Las Vegas from April 18th to 21st (Booth SL505, SL4255E).

The much-anticipated DV FireStore FS-4 is available now, and the FireStore FS-4Pro is expected to ship later this month. As the current FireStore models are upgradeable to HD, customers who purchase FS-4 and FS-4Pro on or before April 30, 2005 will be offered a special $99 (normally $299) software upgrade coupon to capitalize upon full HD functionality.

HD is quickly emerging as the standard for video, with accelerating growth in the amount of footage shot and broadcast in HD format. In addition to the current feature set and DV25 capabilities of the existing portable DTE recorders, FireStore will now record pure HD streams via FireWire from leading video products including Sony's HDV and JVC's HD camcorders and decks. FireStore then connects directly to a Mac/PC notebook or desktop, allowing video professionals to edit content directly from the FS-4 -- maintaining an HD format throughout the entire production process from capture and editing to distribution. The new FireStore is ideal for all HD-driven field applications including sporting, news, and live events.

"HD represents an exciting, new market opportunity in video distribution, with HD TVs and displays wildly preferred over older analog products," said Matt McEwen, product manager for FOCUS Enhancements. "New digital capture, editing and broadcast solutions will be the critical enabler as the proliferation of HD content increases to meet demand. FOCUS Enhancements continues to extend FireStore's leadership by integrating HD format support to the industry's most popular disk acquisition solution, giving video professionals everything they need to maintain HD integrity from glass to glass."

FS-4 HD and FS-4Pro HD enable users to switch between standard definition DV25 mode and HD mode. DV25 mode allows recordings in any one of eight or ten DTE technology supported file formats while HD mode allows 480p/576p, 720p or 1080i MPEG2 transport streams to be recorded and used immediately with supporting NLE applications.

The portable, lightweight FS-4 HD features a removable Li-Ion battery pack, sixteen front panel buttons, a back-lit status LCD display, multiple control modes, a six second retro-cache, user definable function keys, extensive playback features and support for DV25 based DTE. In addition to HD formats, FireStore supports RawDV, AVI Type 1, AVI Type 2, Matrox AVI, Canopus AVI, QuickTime, 24p QuickTime and 24p AVI Type 2. The FS-4Pro HD has the same feature set as FS-4, but also includes up to ten seconds of retro-cache, retro disk, loop record, user definable folders for scene marking, and support for additional DV25 DTE technology file formats including Avid DV-OMF and Pinnacle AVI.

Where to Buy

Prices for the FS-4 HD, FS-4 HD Pro will be announced in April 2005. FireStore HD upgrades, FS-4 HD, and FS-4Pro HD are expected to be available in the Summer of 2005 through the worldwide FOCUS Enhancements dealer and distributor network. For more information on FOCUS Enhancements and its products, please visit

About FOCUS Enhancements, Inc.

FOCUS Enhancements, Inc. (NasdaqSC:FCSE - News) is a leading designer of world-class solutions in advanced, proprietary video technology. Headquartered in Campbell, CA, FOCUS Enhancements designs, develops, and markets video solutions in two distinct markets: advanced proprietary video conversion integrated circuits (ICs) and affordable, high-quality, digital-video conversion and video production equipment. FOCUS Enhancements' complete line of video products are sold globally through resellers and distributors to the professional broadcast, education, cable, business, industrial, presentation, Internet, gaming, home video production and home theater markets. More information on FOCUS Enhancements may be obtained from the company's SEC filings, or by visiting the FOCUS Enhancements home page at

Safe Harbor Statement

Statements in this press release which are not historical including statements regarding management's intentions, hopes, expectations, representations, plans or predictions about the future are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include statements regarding management's plans to complete its FS-4HD and FS-4ProHD High Definition Portable DTE Recorders and provide an HD upgrade path for purchasers of its FS-4 and FS-4Pro. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause our actual results to differ materially from those in the forward-looking statements. Factors that could cause actual results to differ materially include unforeseen delays in research and development, the company's ability, if at all, to introduce its HD products and upgrades in accordance with its time and cost estimates, and the risk factors specified in the company's Form 10-K for the year ended December 31, 2003, Form 10-Q for the period ended September 30, 2004 and other filings with the SEC. These statements are based on information as of March 14, 2005 and the company assumes no obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise.

FOCUS Enhancements:
Tam Chiang
VP of Marketing
408.866.8300 x106
FOCUS Investors:
David Barnard
Lippert/Heilshorn & Assoc.
FOCUS Press:
Joe Kilmer
FutureWorks, Inc.
408.428.0895 x113
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Professional Video
(800) 833-4801
Portland, OR

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Austin, TX

(973) 335-4460
Mountain Lakes, NJ

Abel Cine Tech
(888) 700-4416
N.Y. NY & L.A. CA

(800) 238-8480
Glendale, CA

Precision Camera
(800) 677-1023
Austin, TX

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