Best Gear for Creating Music Videos ?
 

I'm trying to determine a budget for the creation of some professional music videos from a technical perspective, and would be interested in some opinions as to makes and models of gear people would recommend :)

-I'm looking for the ability to do some very slow-motion (so perhaps a 60fps camera or higher is needed?),
-Looking for 24p (I think most music videos appear to be shot in "film"-like mode? I don't tend to like the artificial pull-down in editors, it doesn't have quite the same smooth result, so would rather 24p native to the camera (is this possible?!).
-Looking for professional final results as easily as possible (i.e. so minimal colour correction ...etc. needed ideally!)
-Looking for controllable depth of field aswell as the above (anyone recommend a camera-35mm lense converter combo?)
-Looking for the ability to zoom in and select the area of the film to use during editing, without loss of crisp detail (HDV needed for this? What res?)

I'd like to get all of the above with as low-a-budget as possible. But ultimately, the production quality outweighs the cost (no point in spending £££'s on something with results that aren't good enough when you could spend a bit more and have good results!). A lot to ask I know! :) I might end up getting higher-end gear second hand if its available, as I see no point in paying the extra just for new gear when what I'm after is results, not new toys :P

I realise that most of the results are down to lighting, talent..etc. etc., what I'm looking for right now is a list of recommended make/models of camera, 35mm converter, and anything else that u think might come useful.

I know there are a lot of pros browsing these boards. If anyone has any suggestions, I'd appreciate any input. Thanks in advance :)

I think the first question is how low is "low budget"?

I didn't say "low budget" I said as low-a-budget as possible. That doesn't necessarily mean "low budget". If the lowest budget possible for getting a good result is $1 billion, then that's the lowest possible, but it's not necessarily low-budget! Get me drift ;) ?

the production quality outweighs the cost (no point in spending £££'s on something with results that aren't good enough when you could spend more and have good results!).

:)

In Canada at least (and I'd expect the States to be similar), the big majority of music videos are shot on 35mm film (I'd guestimate 90%+ easily). You have some stuff that is animation, and some stuff on crappy formats for artistic reasons (consumer handicam, 8mm, etc.). Videos with low production values are less likely to be aired.

All that film is run through a color correction stage when they transfer it to video... usually they do scene-by-scene correction there. (Which is not in context of the final edit.)

2- Productions rent their equipment (e.g. generator, grip & electric, 35mm camera, etc.). The low side of music budgets in Canada is $15k and $20k (VideoFACT grants). Otherwise they're something like $50k-100k. This is for music videos that are broadcast.

If you're talking about non-broadcast, then things are different. One video I know... shot for $5k, rejected by Muchmusic (broadcaster; same idea as MTV), and then it was very popular on iTunes.

3- I will just assume that your budget is $20k or lower. If you shoot it on film with a professional crew (emphasis on the latter), then your music video will likely air and you'll get work again in the future. Shooting on film will take a big chunk out of your budget (and you need to get deals on everything). And you're not making much profit at all.

Right now, it might make a lot more sense to shoot on the Red camera. Technically, it looks like one of the best digital cameras out there. And from the money you save, you can spend more on other departments (e.g. art direction, lighting, wardrobe, extras, locations, etc. etc. etc.). One might argue that film has better quality for music videos... but at a $20k budget you're likely better off spending your money elsewhere.

Though not shooting on film doesn't really change the economics of the situation too much. Most of your budget still goes into labour and other expenses, which don't change. You're still looking at at least $15k at the very bottom of the barrel.

4- One of the reasons to rent is:
A- Lower risk, keep your overhead down.
B- You can negotiate the price down on rentals for lower-budget shoots. (But often this is a relationship thing... don't abuse it.)
C- You can get a further deal by rolling your shoots together and by shooting on weekends.
D- You have flexibility in what gear you can use. You might need a Joker bug for just one shoot... it'd never make sense to own that.

On the other hand, certain kinds of gear might be worth owning... (e.g. basic grip gear)... you'd have to figure out the numbers yourself.

If production quality outweighs cost then hire a good experienced music video director or production company and let them worry about the gear so you can enjoy the creative process.

If like the rest of us, your budget IS limited, then determine what it is, and let that guide your decision-making process.

The Panasonic HVX200 is used for a lot of indie music videos these days, but it's one of several accessible, economical choices. Even if you could get a sought-after RED camera or a 35mm package, you'd want a skilled DP using it to get the best results.

Gear is gear and some tools are better than others but it sounds like what you need is some perspective, and experienced filmmakers will bring you that. Assuming what you're after is results and not just toys.

Matt,

However you agree or disagree with my statement, you did not answer the question.

I am trying to help but need to know your budget to advise about equipment choices.

BTW, to me, if crews are not involved it is considered low budget.

Not meaning low budget is bad, everything I do is low budget.

So are you talking about $300,000, $30,000 or $3,000?

Best gear = Your crew
 

The best gear for creating a music video is 100% your crew. Forget the equipment, it can all be used to good or bad effect, worry first and foremost about securing a decent crew.

Crew will likely come with demands, especially if you are not paying them much, like "Well, I'm happy to get paid next to nothing to be DOP on this thing, as long as we are shooting with decent lenses on a pro camera and I've got x amount of lighting budget at my disposal."

They will tell you what you need for the concept.

My primary proposal is if you don't know how to achieve the look you want by yourself already then don't buy any gear. Hire gear, while using a professional who you pay, and ask them bunches of question. Do this on 5 or 6 shoots and not only will your music videos look 10 times better than if you had brought gear and done it yourself, you'll also then be in a position to know what you might like/need to buy, if that is you decide you really need to buy anything.

Normally what determines your budget more than anything is how much you are paying your crew, and how big a crew you need to get what you want, and that will be determined in discussion with your key HOD's (on a music video that's a minimum of 4 roles in addition to Director - Producer, DOP, Editor, and Production Designer. Individuals can double up roles - but those are the four areas of production that need to be handled outside of pure direction.

So, really, the most useful thing in all honesty is a good relationship with rental houses and a list of what's nearby. Unless you are shooting a music video a week plus there is very little reason to own gear specifically suited to music vids.

Thanks for all the replies and comments, it's a great help and certainly thought provoking. :)

That's exactly right, I don't care about whether the gear is second hand or new etc. The purpose is for the best results, I'm not looking to buy a bunch of toys.

Having said this, I have looked into the RED camera, and 35mm film. I'm going to be mainly producing a bunch of studio vids to begin with, for dance music. This will mean being done in a studio with white screens / black screens..etc, fake environment. (e.g.: http://www.youtube.com/watch?v=0TWrWkiW7iE )

Will RED camera or 35mm film be needed for the above? I'm guessing that, as people have said above, it is down to lighting, direction, and cast. Could this above type of film be achieved with a HDV 24p camera with the right lighting, lenses, direction, editing, crew/cast etc?

If you are going to be "Producing" music videos like the one in the link, you don't need to buy any gear!
You need to do what they do.... Hire Professionals!

The video you linked to was almost certainly shot on 35mm film. A HDV camera of any sort would not be able to achieve that look because it would not have a narrow enough depth of field to prevent those sets looking flat and two dimensional. It would also probably completely blow up the sensor to have that amount of backlighting (and assuming you are not using some very sophisticated glass on the front) you would have a high likelihood of chromatic aberration.

Apart from that, you would need to employ a lot of crew to set up and man the sort of lighting rig required for that video. I'd hazard to guess for a shot of that scale you'd be looking at least a gaffer and two lighting assists, on top of regular camera crew, to get it all done in a workable schedule.

Matt, what are you trying to do? Are you looking at buying gear to save money, or are you looking at owning gear to use for other purposes?

If your primary goal is just to get some good music videos done, I don't think it makes sense to own gear.

"Can it be done on HDV?"

Yes, if you have enough control of lighting, every light, and 35mm adapter, and expensive glass and contrast filters, and enough time and energy to do it very slowly, methodically, and spend a tremendous time in post. By the time you are done it will cost more in time, labor, and work than just getting it done on film.

Now as for the RED its worth it, but unlikely that you will be getting one for sometime, so maybe look into a Panavision Genesis for rent or purchase, I know a few people who are selling them used as they are transitioning to other things. Also a nice camera to take a look at is the Sony 950. Expensive but easier to do what you are looking at in that video if you have the people and know how.

Hmm isn't the Genesis rental only?

The Viper is a camera you can purchase/sell. Maybe you're thinking about cameras like them?

Thanks for the reply :)

It sounds like you think the RED would be able to produce the effect/look/feel required to make that music vid film posted above. I'm not so sure, I've looked at RED films and the colours look somehow faded in comparison to real 35mm film. Having said this, RED would be far more convenient in terms of format, but its the results I'm looking for. Any other thoughts on this?

I've searched for Sony 950 and not managed to find anything. Panavision are rent only as far as I know. I hear what some of you are saying about hiring someone to do it all for you. Recommend any good music vid producers/companies?

Thanks for the replies, its a great help :)

http://www.expandore.com/product/son...D/HDWF900R.htm panavision also does some modifictaions to them for performance. But I think a RED is the way to go if you want your own and have the time to wait.

And how much you have for a panavision? I think its available with enough money. Not new, used but working great.