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Old April 22nd, 2006, 10:49 AM   #1
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Fujifilm Introduces Hdv Videotape Media

Here is a FujiFilm press release for a new HDV tape. - Corey Boutilier

Valhalla, NY, April 18, 2006 - Fuji Photo Film U.S.A., Inc., a subsidiary of the leading global imaging and information technologies company, today announced the introduction of Fujifilm-branded HDV videotape, to be shown at the National Association of Broadcasters (NAB) Show in Las Vegas next week. The new Fujifilm Professional Grade HDV videocassettes will be on display at the Fujifilm booth in South Hall #SU149.

Television broadcasters and production companies are increasingly making high-definition content available and affordable to the general public. This high-capacity digital content is increasing demand for new tools to make the capture of high quality digital video simple and affordable. Although there are several high-definition standards, the HDV format has rapidly become popular with both professionals in the broadcast and industrial markets.

"HDV offers a new way to capture and display high-quality high-definition images," said Tom Daly, Director of Marketing for Professional Markets, Fujifilm Recording Media Division. "By introducing Fujifilm-branded professional HDV media, video professionals will have greater access to this increasingly popular format with Fujifilm's quality, reputation and support behind it."

About HDV format
HDV is an MPEG-2 compressed high-definition video format. The HDV format includes 720p (progressive) and 1080i (interlace) specifications, and enables the development of products conforming to the global high-definition infrastructure.

The HDV format records both video and audio through compression by MPEG encoding. Video signals are compressed by MPEG2 encoding (inter-frame compression) as BS digital broadcasting, making possible the recording and playback of high-definition video at a bit rate equivalent to the DV format SD (standard definition) specifications (intra-frame compression.) Audio signals are digitized with a 48kHz/16-bit sampling frequency and compressed to 384kbps by MPEG1 Audio Layer II encoding.

The HDV format also delivers improved error correction and special playback features. For example, by changing the error correction method from error correction within a track, as specified in the DV-SD format, to error correction among multiple tracks, the HDV format offers improved error correction capability and enhanced resistance to lost data caused by dropouts.

Fujifilm research and development teams in Japan and the United States continuously drive video and data storage innovation by building on internal expertise and the following core capabilities for advancing all types of current and future media:

Expertise with photosensitive material. Current and future optical disc technology will benefit from Fujifilm's unique photographic, audio and visual, data storage and optical media experience and knowledge to help identify new coating technologies critical to storing large amounts of data; Thin-film coating precision/advanced polymers. Fujifilm has perfected the process of applying layers of material down to the nano-scale level. Engineers continue to advance these precise techniques through years of manufacturing all types of media including motion picture and 35mm film, enterprise grade data storage media and small, consumer storage advances from the Zip disk to advances in current CD and DVD discs.
Fujifilm HDV tape will be available in early June 2006 through authorized Fujifilm Professional Video distributors.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2005, had global revenues of more than $23.6 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

Consumers also can receive news and information direct from Fujifilm USA via RSS. Subscription is free at www.fujifilm.com/rss.

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