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Old March 9th, 2009, 09:43 PM   #1
New Boot
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Location: Perth, Western Australia
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Bad Sony?


Anyone else noticed how Sony seem to false advertise?

Example 'Full 1080 HD camcorder' when it's 1080i, and in one of there '10 megapixel stills' camcorders it's effectively only half that..

Anybody noticed that? I find Sony are doing it a lot, exaggerating specs on products etc?

Mike Jones is offline  
Old March 9th, 2009, 09:48 PM   #2
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"Full" is subjective with any manufacturer. It doesn't imply 1080 progressive, neither does it imply a horizontal resolution of 1920. The only requirement seems to be that it have a vertical resolution of 1080.

Compression, frame rate, and pixel aspect ratio are secondary to the "Full HD" terminology, it seems.
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Old March 9th, 2009, 09:53 PM   #3
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Check the local HD broadcast signal. I'll bet you real money it's 1080i. Check what's coming in from DiscoveryHD, NatGeo, etc. All 1080i. If they get to call it full 1080, why shouldn't Sony? Why do non-progressive cameras from other manufacturers get to SAY progressive just because of how they process the signal? Why do Panasonic get to tout cameras as 1080p when they have 960x540 sensors? And I am not talking in the consumer lines either, I am talking about cams in the $5k-$10k range.

It's a world of gray out there. And Sony is no more guilty than anyone else.
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Old March 9th, 2009, 09:54 PM   #4
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Full HD means only that it's 1920x1080, and that can certainly include 1080i.

You're not stating which 10mp camera model specifically, but it doesn't matter; we just don't go down such roads on this site. It's not "misleading advertising" as much as it is a simple misunderstanding of what certain marketing terms mean (such as Full HD, effective pixel counts, etc.).

It doesn't matter if Sony claims a 10mp image from up-res & interpolation, and it doesn't matter if it's a poorly done implementation... the fact is that it does indeed put out a 10mp image, regardless of how it happens or how poorly it's done. Around here it's certainly allowable (heartily encouraged, in fact) to point out how it's done and / or how poorly it's done, but we're not going down the "false advertising / intentionally misleading" road here. We're keeping it technical. For better or for worse, the truth is that it records a 10mp image as claimed.

You can ask for a clarification of terms, but to imply that a manufacturer is being purposefully misleading is not only inaccurate but offensive, especially when it's *no different from any other manufacturer* in how those terms are used. Around here we call that trolling. Case closed,

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