McDonald's start/stop commercial effect
 

How does McDonald's do the start/ stop-type effect on their new commercials? It is as if there are skipped frames in the footage. I can't find a link of an example but i would love to know how they do that cool effect.

Thanks!

A scale change and a quick sapphire glow. You can animate the scale as a 3 frame transition or just use a cut with a 2 frame duration of the up-sized shot. The glow is what makes it.