McDonald's start/stop commercial effect at

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Old September 15th, 2009, 01:02 PM   #1
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McDonald's start/stop commercial effect

How does McDonald's do the start/ stop-type effect on their new commercials? It is as if there are skipped frames in the footage. I can't find a link of an example but i would love to know how they do that cool effect.

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Old October 1st, 2009, 12:53 PM   #2
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A scale change and a quick sapphire glow. You can animate the scale as a 3 frame transition or just use a cut with a 2 frame duration of the up-sized shot. The glow is what makes it.
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