McDonald's start/stop commercial effect at DVinfo.net

Kyle McConaghy · September 15th, 2009, 01:02 PM

How does McDonald's do the start/ stop-type effect on their new commercials? It is as if there are skipped frames in the footage. I can't find a link of an example but i would love to know how they do that cool effect.

Thanks!

Grinner Hester · October 1st, 2009, 12:53 PM

A scale change and a quick sapphire glow. You can animate the scale as a 3 frame transition or just use a cut with a 2 frame duration of the up-sized shot. The glow is what makes it.

September 15th, 2009, 01:02 PM	#1
Kyle McConaghy Regular Crew Join Date: Jul 2009 Location: St. Louis Posts: 42	McDonald's start/stop commercial effect How does McDonald's do the start/ stop-type effect on their new commercials? It is as if there are skipped frames in the footage. I can't find a link of an example but i would love to know how they do that cool effect. Thanks!

October 1st, 2009, 12:53 PM	#2
Grinner Hester Regular Crew Join Date: Nov 2004 Location: services world-wide Posts: 118	A scale change and a quick sapphire glow. You can animate the scale as a 3 frame transition or just use a cut with a 2 frame duration of the up-sized shot. The glow is what makes it.