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Old August 29th, 2014, 12:56 PM   #1
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How to get this effect?

Lowes has been using a stutter effect in their "Never Stop Improving" ads. It looks like photo motion (hold down the shutter on a still camera in burst mode) to create the series of stills effect. Is that all it is, or am I missing something? Here are a couple of examples:


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Old August 29th, 2014, 05:46 PM   #2
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Re: How to get this effect?

To me just looks like slow frame rate, say captured at 8fps or (or 24fps second speeded 3x) then displayed at 24fps so each frame is tripled. Why not download the clip and have a look at it on your editor for the actual rates.
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Old August 29th, 2014, 07:37 PM   #3
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Re: How to get this effect?

Slow frame rate capture would generally be accompanied by a longer exposure time (shutter), which would reveal as blurring in the frame. This is more likely a version of "step printing", where frames are pulled in post. It's pretty certain this would have been shot at 24 fps or similar so that the effect could be dialed in in post to give more options. I think most NLE's will offer this, from memory I'd say it would be the strobe effect in FCP7 for instance.
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Old August 29th, 2014, 11:30 PM   #4
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Re: How to get this effect?

In Adobe After Effects, this is found under Effects > Time > Posterize Time. The effective frame rate is selectable.
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Old August 30th, 2014, 07:59 AM   #5
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Re: How to get this effect?

Before DSLR's shot video, I experimented shooting in burst mode on my Nikon D50 and then assembling the frames into a movie via the Quicktime 7 Player: File>Open Image Sequence and then point it at the folder of the photos.

It's pretty neat--as it will give you that stutter effect, like that.

I was always inspired by this film way back:

http://patrykrebisz.com/films_f.html

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