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Old August 1st, 2003, 07:07 PM   #1
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TV Commercial Shot with DVX100

Hey guys--Here's a TV spot I just shot with my DVX100. It hasn't been color corrected yet but you will get an idea of what the footage looks like. I'd love to get everyone's feedback on the spot. It's for a device that allows you to change your view in first-person gamers simply by turning your head in the direction you want the view to change. Anyway, check out the website, it explains it better. Here's the link:

http://www.trackir.com

Click on "in use" and it's the first video on the top. You need Windows Media Player 9 or Quicktime to view it. I look forward to comments and questions,

Peter
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Old August 1st, 2003, 07:55 PM   #2
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Cool product. I'm new to video, but this commercial makes me feel a little dizzy because there are too many scene changes and the swoops are too fast. There is too much motion. Something is moving in every scene. Even the closing titles are zooming. The imaging looks great to me, and I dig women in white tops. I can't hear what the woman says at the end of the shoot. If it's what I think it is, I would prefer a younger woman, or perhaps two. Chuckle. Most gamers are younger. Overall, it's a pretty cool commercial.
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Old August 1st, 2003, 09:25 PM   #3
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Hey Peter,

Good job! I'm a sucker for anything that has to do with airplanes, so I loved it. I especially liked the hangar shot at the beginning. Did you use natural light or artificial? Looks like natural.

I, too, thought the lady was a little old...but hey, who wouldn't..um...ahem. Anyways, good job!
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Old August 1st, 2003, 09:31 PM   #4
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Wow...that looked great, very very nice shooting and editing. Cool product also, I don't know what else to say. :D
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Old August 2nd, 2003, 01:53 AM   #5
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Very good work !!!! Bravo !!!!

Now, everybody wants to know what you use to shoot this clip: Dolly, Crane, Stabilizer?
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Old August 2nd, 2003, 11:02 AM   #6
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Great work! As an occasional watcher of G4, the gaming network on my digital cable, I think it'll fit right in. The fast swoops and continuous motion are definitely a must to keep pace with the energy needed for gaming oriented programming.
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Old August 2nd, 2003, 06:01 PM   #7
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Nice commercial.....

well shot and edited. Really shows off the DVX and your skill.
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Old August 2nd, 2003, 08:58 PM   #8
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very nice camera work, and quite the little product!
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Old August 3rd, 2003, 03:50 AM   #9
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I thought it was pretty good. The motion makes sense for the product obviously.
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Old August 3rd, 2003, 02:27 PM   #10
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Thanks for the feedback guys. For stabilization we used a portajib. Kind of overkill for the little DVX100, but I had access to one so we used that. The lighting is natural until she sits down, then we started lighting stuff (it got dark). Her voice is a little soft at the end, especially when she says "at". Originally we wanted to use the Basement Jaxx song, "Where's Your Head At?" and there is a cut with this song that is pretty kick ass, but they wanted about $20,000 for the song, which was way over the budget of the commercial (about $2,000). The cool thing is the lyrics of the song, the "Where's your head at?" refrain, matched up to her saying that, so we just had her lip sync with the music which worked surpisingly well. But, alas, record companies are greedy.

The commercial originally aired on teh Discovery Wings Channel for a show about flight sims, so that is the target audience. The response has been really good from the ad, so I'm hoping the company will decide to buy more ad time on different stations. We'll see.

Peter
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Old August 4th, 2003, 10:53 AM   #11
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Really well done, Peter. The lighting is great. Good color. Good composition of the shots. The hanger shadows were excellent. It was either early morning or late in the evening. Good stuff.

Did you shoot in 24p? If I had to guess, it looks like it's 60i.

And most amazing is the budget of $2,000. DV surely has forced some healthy competition upon the industry.

What did you cut this on?

Russell
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Old August 4th, 2003, 11:37 AM   #12
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Nice job Peter ..... amazing what one can do with some color correction and editing. Lighting looked great and I loved the opening shot .... that is what it's all about - grabbing your attention in the beginning.

Kudos for a job well done!
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Old August 5th, 2003, 01:28 PM   #13
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Love it, and i also put a link to the actual product and clip on my Tech forum... this is the kinda stuff we look at...

as for the production, well all i can say is thumbs up and good luck with your future endeavours as i can see that there WILL be!!

cheers
P
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Old August 6th, 2003, 09:31 PM   #14
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The shoot did start in the evening Russell, and we shot 24P Standard. I cut it on DV Xpress 3.0 and used After Effects 5.5 for the little end graphic.

Thanks for adding the link Peter, my client will be happy to hear of the extra exposure.
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Old August 7th, 2003, 03:45 AM   #15
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Well done Peter. You have done a great job with the commercial.
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