New Commercial at DVinfo.net

Matt Abramson · April 14th, 2009, 02:07 PM

The client really liked the spot, and that was the most important thing for me. Anyhow, wanted to know what everyone else thought of this :30 spot for Celebrations Catering.

YouTube - Celebrations Catering :30

I heavily borrowed the style or actual elements from their website, to continue with their current campaign and image. Hope you all like it.

Jawad Mir · April 14th, 2009, 03:04 PM

well edited and gets the point across

I think color correction or little bit more color correction could have helped

nevertheless, good work:)

Matt Abramson · April 14th, 2009, 05:58 PM

Truthfully, I never color correct. Which shots would you recommend and what type of adjustments. I've seen a lot of writing on here about it, but I worked as a news photog until a year and a half ago. There's very little of that, or time for it, in news. Thanks for the critique. Keep em coming.

David Barnett · April 23rd, 2009, 11:00 AM

Quote:

Originally Posted by Matt Abramson

Which shots would you recommend and what type of adjustments.

I think the green kitchen scene at :17 & the sign scene at :20 could get a cool look out of it. A quiick trick I've found is a simple adjustment to brightness/contrast. Raise or lower the brightness a small amount (-5 to 5) and the contrast from myb 10 to 20. It's quick & easy, but can give a great look imho. Works in photoshop too so you could adjust some of the stills & jpegs.

G. Lee Gordon · April 25th, 2009, 02:47 PM

Your individual food shots were excellent. I'm curious to know what you shot and edited the commercial with? How long did it take?

Nate Haustein · April 25th, 2009, 03:44 PM

Solid piece. Nice narration and interesting shots.

Perhaps youtube is washing it out a bit, make sure you know what it will look like when it displays on TV, in a movie theatre, etc. A little boost in saturation and a little bit with contrast and the images will pop a lot more.

One thing, however, that distracted me was the large circular logo in the upper right. Seemed like it took up too much of the screen and covered too much of the video that I wanted to see. Maybe make the graphics a little smaller/transparent/different design?

Also, in the "glasses, linens, tables and chairs" part, you might want to line up the video with what is being said, the image comes a little bit later than the corresponding term. Then you could easily lengthen the chef clip to fill in the gap that is made.

Good job though, love the style of the graphics themselves.

April 14th, 2009, 02:07 PM	#1
Matt Abramson Regular Crew Join Date: Aug 2008 Location: Gainesville, Florida Posts: 42	New Commercial The client really liked the spot, and that was the most important thing for me. Anyhow, wanted to know what everyone else thought of this :30 spot for Celebrations Catering. YouTube - Celebrations Catering :30 I heavily borrowed the style or actual elements from their website, to continue with their current campaign and image. Hope you all like it.

April 14th, 2009, 03:04 PM	#2
Jawad Mir Major Player Join Date: May 2008 Location: Canada Posts: 371	well edited and gets the point across I think color correction or little bit more color correction could have helped nevertheless, good work:) __________________ Jawad Mir / Cinematographer . Filmmaker Film Style Weddings http://www.filmstyleweddings.com Jawad Mir http://www.jawadmir.com

April 14th, 2009, 05:58 PM	#3
Matt Abramson Regular Crew Join Date: Aug 2008 Location: Gainesville, Florida Posts: 42	Thanks Truthfully, I never color correct. Which shots would you recommend and what type of adjustments. I've seen a lot of writing on here about it, but I worked as a news photog until a year and a half ago. There's very little of that, or time for it, in news. Thanks for the critique. Keep em coming.

April 25th, 2009, 02:47 PM	#5
G. Lee Gordon Major Player Join Date: Aug 2003 Location: Dallas, TX Posts: 431	Your individual food shots were excellent. I'm curious to know what you shot and edited the commercial with? How long did it take? __________________ "Get Er Done!!!"

April 25th, 2009, 03:44 PM	#6
Nate Haustein Trustee Join Date: May 2007 Location: Minneapolis, MN Posts: 1,313	Solid piece. Nice narration and interesting shots. Perhaps youtube is washing it out a bit, make sure you know what it will look like when it displays on TV, in a movie theatre, etc. A little boost in saturation and a little bit with contrast and the images will pop a lot more. One thing, however, that distracted me was the large circular logo in the upper right. Seemed like it took up too much of the screen and covered too much of the video that I wanted to see. Maybe make the graphics a little smaller/transparent/different design? Also, in the "glasses, linens, tables and chairs" part, you might want to line up the video with what is being said, the image comes a little bit later than the corresponding term. Then you could easily lengthen the chef clip to fill in the gap that is made. Good job though, love the style of the graphics themselves. __________________ Nate Haustein PXW-FX9 / FCPX www.flightcreativemedia.com