Promotional Film for Panera Bread (EX1+Letus Elite)
Objective: Help take a franchise of Panera Bread and virally market it on WhereToGetEngaged.com, which is a social networking platform for the wedding and engagement industry.
Panera Bread on Vimeo This is the promotional film I wrote, shot, and edited for the Blue Ridge franchise of Panera Bread located throughout Virginia. The store we shot at is located in Harrisonburg, Virginia. Technical Info: Shot on a Sony PMW-EX1 with a Letus Elite. I used a 28mm 2.8 (Wide), 50mm 1.4 (Primary Lens), 105mm 2.8 Macro, and a 180mm 2.8. Then a Zacuto kit to keep it all together. All tracking shots were conducted using an Indi-Slider. Feedback is greatly appreciated. |
I always enjoy your work Josh and this is no exception. Nice pacing, good use of depth of field and rack focusing without being overdone and overall a very nice piece.
My only comment would be that the lighting of your narrator had some hot spots and assuming that was a side of his face angled towards towards a window, a diffuser on that side would have more evenly lit the shaded side of the face and eliminated the hot spot. I was hoping you might post the finished edit of your prior piece on the Italian Resturaunt, I'd enjoy seeing that. Chris Swanberg |
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I would love to show the re-edited Bravo: Bravo Italian Restaurant on Vimeo I actually just replaced the video. I certainly learned from the feedback I got from that piece and I hope Panera reflects those improvements. Thanks again for giving me feedback! |
If you had a key light, consider just using a reflector fill...Or diffusing the fill if you can't one close enough to addd enough light, diffuse the fill ...
Headed to look at the Italian Resturaunt redux. |
Very nice.
My preference is also for the person talking to have the key coming from the direction they are looking into. Just my preference. |
But where was the shot of the cinnamon and sugar crusted bagels??? We don't have Panera here so I get those bagels every time I'm traveling. I watched the whole video just to torture myself. (Hope you can tell I'm kidding...sort of.)
Pretty images and an interesting idea. |
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