30sec commercial for car dealer at DVinfo.net

Go Back   DV Info Net > And Now, For Something Completely Different... > Show Your Work

Show Your Work
Let's see what you're doing!


Reply
 
Thread Tools Search this Thread
Old April 22nd, 2005, 07:55 AM   #1
Trustee
 
Join Date: Jan 2003
Location: Wilmington NC
Posts: 1,414
30sec commercial for car dealer FEEDBACK?

Not finished but close...still needs a good VO for the end and LOGO work..shot all on dvx100 and lot's of post work..no 35mm adaptors


www.dv3productions.com/bob.wmv

oh..make sure you have good speakers/headphones ..we did all the "sounds" by hand not location audio cept the actors voice ;)
Obin Olson is offline   Reply With Quote
Old April 22nd, 2005, 08:13 AM   #2
Major Player
 
Join Date: Apr 2004
Location: Austin, Texas
Posts: 704
Looks great Obin, good job.

Can you give us some details on the production?
What kind of crew did you have, lighting, etc?

Most importantly, aside from looking/sounding good, the concept worked for me...
did you write the spot as well?
__________________
Luis Caffesse
Pitch Productions
Austin, Texas
Luis Caffesse is offline   Reply With Quote
Old April 22nd, 2005, 08:43 AM   #3
Trustee
 
Join Date: Jan 2003
Location: Wilmington NC
Posts: 1,414
glad to hear the concept works - that is the most important thing!!

dvx100 no mattebox or filters
fresnel 650w lights on the back wall corners
1ks and 2k's on the talent and car with 4x4 silks and black to block reflections
home-made dolly and 20foot pro American dolly track
makeup artist w/wigs
hair artist/wardrobe
set help /PA's
ohh..we had a green and gray car at first, that did not work as they show as really DARK on the monitor so we pulled that for a red car that shows really well cept for DV compression!

tons of post on every shot color filters focus filters etc to bring the actor out and push the background down ..that is why I hate video..no DOF control while shooting

I did not write the script we have a writer, but I did come up with the idea over coffee with him ;)

I wanted light comedy while still telling the message for the client...I feel it works quite well and has a bit of an odd flavor..keeping it fresh and new as all the CRAP on the screen from the other dealerships goes by i think this will stand out ;)

Lots of off-the-cuff work from our actor as we setup the camera and just recorded what happened...with some direction of course!

the Doc is not in the script the way he did it and the scratching of the head with the drumstick by the rocker is not in the script...after looking at all the takes the weird ones worked much better then the flat stuff so that is the direction we went with.

Music...wow as I was editing the spot and i felt it was not working at all..could not find a GREAT edit...then my brother the gaffer/colorist for this one was playing some tracks at his workstation of stuff we had but never used for spots..that track came on and I was like THAT"S IT!! we GOTTA use that! dunno why it just worked so well IMHO...After starting to re-cut with that track things felt much much better.

the edit is all about timing. even down to single frames for me make or break a spot/project

Hope this helps! let me know if you have more questions
Obin Olson is offline   Reply With Quote
Old April 22nd, 2005, 10:00 AM   #4
Major Player
 
Join Date: Nov 2004
Location: Venice, FL
Posts: 850
Great job. It was funny, I would watch it twice (Actually I Did). Thanks for sharing
Bob Costa is offline   Reply With Quote
Old April 22nd, 2005, 10:02 AM   #5
Inner Circle
 
Join Date: Dec 2003
Location: Hampshire, UK
Posts: 2,205
I thought that looked great Obin. As you say, much better than the other garbage ads! I've seen car dealer ads on TV in your country which have WORSE sound than the clip I put up recently!

Great timing on the edit - really brought out the comedy. The talent looked a little too comfortable with that lollipop though ;-))

What did you edit on?
Ian Stark is offline   Reply With Quote
Old April 22nd, 2005, 10:06 AM   #6
Major Player
 
Join Date: Nov 2004
Location: Venice, FL
Posts: 850
Oh yeah, the DVX is known for its annoying DOF problem. Although I am shopping for a DVX now, I am hoping that issue does not make me crazier than I am. They seem to have tried to address this with new HVX200 (13x zoom).
Bob Costa is offline   Reply With Quote
Old April 22nd, 2005, 04:26 PM   #7
Inner Circle
 
Join Date: Jun 2003
Location: Toronto, Canada
Posts: 4,750
Hey I like the concept. A few notes though:

A- The end kinda glosses over the dealership. Where is it? What is it called? The ad can be funny but it still needs to sell. I assume once you finish off the end you'll have some combination of:
-a shot of the dealership (hopefully people driving by will recognize the dealership)
-a map
-an address
-the dealership logo + name

B- The VO copy at the end:
In my opinion you should shorten "At Bob Barber Honda, we won numerous awards in customer service because we see things from your perspective" to "At Bob Barber Honda, we see things from your perspective". If your commercial sticks to just one selling point (we see things from your perspective) it won't overwhelm the audience, will be tighter, and will be easier to remember. The numerous awards comes out of left field (everything before it has nothing to do with awards, and is light-hearted humorous tone) and can take away from your selling point.

C- The mix sounds good on headphones, but it can be lost on TV. Most people watch TV with crappy speakers, many people only get mono sound, and watch TV with lots of background noise. The footsteps and door sound should probably be brought up. The music could be brought up a little (maybe... I'm just guessing) and the snap part of it brought down a little.

You should watch the levels to make sure they are proper... if tone on your master is at -12dBFS (which is right for mini-DV, and probably not right for pro formats), peaks shouldn't exceed -2dBFS (which they do). You can insert a compressor to help even out the audio. Jay Rose's book Audio Postproduction for Digital Video (or Great Sound for Digital Video) and his articles on dv.com (i.e. his one about compressors) have information on audio stuff.

D- The flesh tones have this color shifting on some of the shots (on the driver's seat shots, key light side). It could be:
-Windows Media compression, which really messes with your video's colors.
-Intentional. (Which I can't tell because of above)
-Overexposed footage in the camera. As values approach clipping, they get those color shifts. Using the zebras can avoid this, as can using a calibrated NTSC monitor. You can raise exposure in post if you want a bright picture.
Glenn Chan is offline   Reply With Quote
Old April 22nd, 2005, 05:29 PM   #8
Regular Crew
 
Join Date: Nov 2003
Location: LV, NV
Posts: 50
....jeez, that was 32 seconds???? Wow - nice work!!
ALL told, how long DID this project take???
__________________
Molon Labe!
AOC
(Ancient Order of Curmudgeons)
Douglas Habib is offline   Reply With Quote
Old April 22nd, 2005, 05:53 PM   #9
Trustee
 
Join Date: Jan 2003
Location: Wilmington NC
Posts: 1,414
Glen..almost all your thoughts are going into the final spot..like I said it's NOT done!! that is a "rough cut"! for one thing we have a NICE animated logo we will make and the end tag is much shorter then that temp track

anyway thanks for the audio input and the pink color IS over exposure and as you and I know can't be fixed ;( but hey it was 3:30am when we shot that part! LOL I know it still should have been watched!

BTW Glen what type of work is yours?
Obin Olson is offline   Reply With Quote
Old April 22nd, 2005, 06:04 PM   #10
Trustee
 
Join Date: Jan 2003
Location: Wilmington NC
Posts: 1,414
well after a 2nd look the "pink" you see Glen is frome makeup ! ;)

anyway new VO tag and talent..not sure if we are going to use this talent but I like it sofar...


www.dv3productions.com/bob2.wmv


2 edit days one LONG night of shooting
Obin Olson is offline   Reply With Quote
Old April 22nd, 2005, 08:41 PM   #11
Major Player
 
Join Date: Jul 2004
Location: South-Central Ontario, Canada
Posts: 216
Very nice and professional...

Hey Obin,

Thank God it wasn't a spot featuring some demented fellow in a cowboy hat riding an elephant with GIANT SAVINGS (add echo)

That was a smooth, professional spot. Funny too.

Well done.

sincerely,

ian
Ian Slessor is offline   Reply With Quote
Old April 22nd, 2005, 10:40 PM   #12
Inner Circle
 
Join Date: Jun 2003
Location: Toronto, Canada
Posts: 4,750
Quote:
but hey it was 3:30am when we shot that part!
3:30AM?! That shoot must've been surreal.

Quote:
BTW Glenn what type of work is yours?
Now that I think of it I haven't actually done all that much stuff. I go to Ryerson University for Radio and Television Arts (if that means anything) and you can see one of the projects I did for school at
http://www.dvinfo.net/conf/showthread.php?t=43209

You can also see a music video I edited at
http://www.glennchan.info/
Glenn Chan is offline   Reply With Quote
Old April 23rd, 2005, 09:42 PM   #13
Major Player
 
Join Date: Apr 2005
Location: Knoxville TN
Posts: 589
Second edit was much better... and the first was not bad.

My girlfriend laughs at me everytime a car commercial comes on because I bitch about how horrid they are, but THAT one was worth the air time (as much as any car commercial can be). In other words, I liked it, good job.
__________________
Our eyes allow us to see the world - The lens allows others to see the world through our eyes.
RED ONE #977
Daniel Patton is offline   Reply With Quote
Old April 23rd, 2005, 11:39 PM   #14
Trustee
 
Join Date: Jan 2003
Location: Wilmington NC
Posts: 1,414
Thanks! Daniel! BTW I was born in Knoxville...small world...do you work in Television ?
Obin Olson is offline   Reply With Quote
Old April 24th, 2005, 10:44 PM   #15
Regular Crew
 
Join Date: Apr 2005
Posts: 47
Great

It looks very professionnal :-)
Jon Miova is offline   Reply
Reply

DV Info Net refers all where-to-buy and where-to-rent questions exclusively to these trusted full line dealers and rental houses...

Professional Video
(800) 833-4801
Portland, OR

B&H Photo Video
(866) 521-7381
New York, NY

Z.G.C.
(973) 335-4460
Mountain Lakes, NJ

Abel Cine Tech
(888) 700-4416
N.Y. NY & L.A. CA

Precision Camera
(800) 677-1023
Austin, TX

DV Info Net also encourages you to support local businesses and buy from an authorized dealer in your neighborhood.
  You are here: DV Info Net > And Now, For Something Completely Different... > Show Your Work

Thread Tools Search this Thread
Search this Thread:

Advanced Search

 



Google
 

All times are GMT -6. The time now is 05:20 AM.


DV Info Net -- Real Names, Real People, Real Info!
1998-2017 The Digital Video Information Network