Doritos commercial "spice up your life" at DVinfo.net

Doritos commercial "spice up your life" · November 7th, 2009, 03:02 PM

We signed up for the doritos superbowl competition.

This is what we came up with:)

Doritos Presents: CRASH THE SUPER BOWL

let me know what you think!

Cheers! / Erik

Jeff Emery · November 7th, 2009, 04:05 PM

I liked it. Editing should have been a bit tighter IMO. Good job though.

Jeff

Erik Andersson · November 7th, 2009, 04:30 PM

Thank you!

We have 25 clips in 30 seconds:) I almost thought it went too fast:)

Charles Papert · November 7th, 2009, 06:39 PM

Good job Erik!

I think Jeff has a point. While the editing is fast-paced, there's something about the rhythm that does feel off. In some instances you have extraneous shots, such as the doctor leaning in after "starting at 280" that was obviously inserted to avoid a jump cut; it could have cut instead to the paddles approaching the chest with the voiceover "clear" just before the shock which would have tightened that section and achieved just as much. The performances were a little on the slow side also, in many cases they could have been paced up. This sort of thing can be hard to "feel" on set but it never hurts to get an alternate take with more energy or speed.

Also, the music track is on the low side--more dynamics in the mix, especially when there is no dialogue, would have helped keep it moving along and feel more cohesive.

Otherwise, it's a nice concept and a good entry for that contest.

November 7th, 2009, 06:39 PM	#4
Charles Papert Wrangler Join Date: Jan 2002 Location: Los Angeles, CA Posts: 5,396	Good job Erik! I think Jeff has a point. While the editing is fast-paced, there's something about the rhythm that does feel off. In some instances you have extraneous shots, such as the doctor leaning in after "starting at 280" that was obviously inserted to avoid a jump cut; it could have cut instead to the paddles approaching the chest with the voiceover "clear" just before the shock which would have tightened that section and achieved just as much. The performances were a little on the slow side also, in many cases they could have been paced up. This sort of thing can be hard to "feel" on set but it never hurts to get an alternate take with more energy or speed. Also, the music track is on the low side--more dynamics in the mix, especially when there is no dialogue, would have helped keep it moving along and feel more cohesive. Otherwise, it's a nice concept and a good entry for that contest. __________________ Charles Papert, SOC www.charlespapert.com

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November 7th, 2009, 04:05 PM	#2
Jeff Emery Regular Crew Join Date: Oct 2005 Location: Ohio USA Posts: 198	I liked it. Editing should have been a bit tighter IMO. Good job though. Jeff

November 7th, 2009, 04:30 PM	#3
Erik Andersson New Boot Join Date: Sep 2009 Location: Piteå, Sweden Posts: 7	Thank you! We have 25 clips in 30 seconds:) I almost thought it went too fast:)