web piece shot on hot rod 7D
 

this is the first in a series of web specific videos produced through gaffney film for jelmar. written and directed by vince gaffney. director of photography andrew wehde. editor / color james dierx. camera hotrod canon 7d package with zeiss super speeds from schumacher camera, chicago.

2nd spot from hotrod 7d shoot
 

this is the 2nd in a series of 4 videos produced through gaffney film for jelmar. written and directed by vince gaffney. director of photography andrew wehde. editor / color james dierx. produced by aja cooper. camera hotrod canon 7d package with zeiss super speeds from schumacher camera, chicago.

faucet
 

third in the series shot with hotrod camera 7D and zeiss super speed lenses

Hahaha. I love how deadpan these commercials are. Pretty much perfect for web advertising in the quick one or two commercial breaks for shows that are streaming online at places like Hulu.com.

Made me think a little of the stylish ennui of Wes Anderson.

Excellent! Great look to it and insipirational.

Vince,

I reckon you nailed it mate.

All three made me laugh and I reckon when I next see CLR on the shelf I'll remember those ads.

I take my hat off to your talent, very subtle and well done, right down to her drumming her fingers on the bench top. Well scripted detail.

The shooting is very good.

VO is good and the silence gap works very well.

One very pedantic point, in the shower ad, she's actually looking in the opposite direction of her husband whilst speaking, in the 2 previous ones both speakers look directly ahead whilst speaking, I think if she's going to look sideways, it would be better she looks toward her husband. Understand though, that this is purely personal AND very pedantic..... ;) I have to be honest, if I saw it as a stand alone, I quite likely wouldn't pick up on it .

Well done.

Al

head angle
 

thanks for the kind words. we actually had takes with her facing directly into the mirror but found it funnier when she had that sort of introspective little head tilt. the next and last one is my favorite and i think i can post early december.

Vince,

Looking forward to the last one!!!

Al

Ring
 

This is the final of the four videos. And my favorite for art direction, location, wardrobe and performance.