Green Battery Commercial at DVinfo.net

Go Back   DV Info Net > And Now, For Something Completely Different... > Show Your Work

Show Your Work
Let's see what you're doing!


Reply
 
Thread Tools Search this Thread
Old March 14th, 2012, 08:45 AM   #1
Regular Crew
 
Join Date: Sep 2005
Location: Shenandoah Valley, Virginia
Posts: 53
Green Battery Commercial

I made a commercial that I have not yet shown to our company president and wanted to get some objective thoughts before doing so. Please give your honest opinions on if I am ready to send this to broadcast OR if more work is needed.

Many TV commercials are very fancy with lots of special effects, this one is much more basic however it's main goal is to SELL BATTERIES. Think it will?
__________________
Never stop learning.
Eugene Bare is offline   Reply With Quote
Old March 14th, 2012, 08:46 AM   #2
Regular Crew
 
Join Date: Sep 2005
Location: Shenandoah Valley, Virginia
Posts: 53
Re: Green Battery Commercial

Oh, anyone who wants to view might need this: Battery Commercial Draft - YouTube
__________________
Never stop learning.
Eugene Bare is offline   Reply With Quote
Old March 14th, 2012, 10:31 PM   #3
Trustee
 
Join Date: Jan 2008
Location: Mumbai, India
Posts: 1,385
Re: Green Battery Commercial

It's a good effort. Since I don't know the market, I don't know whether it targets the right audience.

Generally however, here are some observations:
1. Why is it in 4:3, and not 16:9 aspect?
2. The biggest concern I had while watching it was that I had to read and listen at the same time - that's a big no-no in advertising.
3. Try changing the background from pure white to a gradient for a more polished look.
4. The fonts can be spaced out (and changed) for better readability - if you are hell bent on making your audience read.
5. Try to find better images to replace the beginning - if it is not interesting at the beginning, nobody will stick around to watch the end.

Maybe you know about this already, but I recommend reading on the AIDA principle of advertising here: http://en.wikipedia.org/wiki/AIDA_(marketing)

Hope this helps, and all the best with your presentation.
__________________
Get the Free Comprehensive Guide to Rigging ANY Camera - one guide to rig them all - DSLRs to the Arri Alexa.
Sareesh Sudhakaran is offline   Reply With Quote
Old March 15th, 2012, 12:07 AM   #4
Trustee
 
Join Date: May 2007
Location: Minneapolis, MN
Posts: 1,241
Re: Green Battery Commercial

*The white background on the logo is a little different than the background of your video. This might be hard to see on some monitors, but it could stick out to a viewer on a TV.

Instead of having all six vehicle pics on the same screen, maybe do two a time to change things up a bit with some neat graphics to transition between them.
__________________
Nate Haustein PXW-FS5 / iMac i7 / FCPX
www.flightcreativemedia.com
Nate Haustein is offline   Reply With Quote
Old March 15th, 2012, 09:42 AM   #5
Regular Crew
 
Join Date: Sep 2005
Location: Shenandoah Valley, Virginia
Posts: 53
Re: Green Battery Commercial

Thanks for those observations. More are welcome. I also found a sound issue were it was not coming through both speakers.
__________________
Never stop learning.
Eugene Bare is offline   Reply
Reply

DV Info Net refers all where-to-buy and where-to-rent questions exclusively to these trusted full line dealers and rental houses...

Professional Video
(800) 833-4801
Portland, OR

B&H Photo Video
(866) 521-7381
New York, NY

Z.G.C.
(973) 335-4460
Mountain Lakes, NJ

Abel Cine Tech
(888) 700-4416
N.Y. NY & L.A. CA

Precision Camera
(800) 677-1023
Austin, TX

DV Info Net also encourages you to support local businesses and buy from an authorized dealer in your neighborhood.
  You are here: DV Info Net > And Now, For Something Completely Different... > Show Your Work

Thread Tools Search this Thread
Search this Thread:

Advanced Search

 



Google
 

All times are GMT -6. The time now is 05:23 PM.


DV Info Net -- Real Names, Real People, Real Info!
1998-2017 The Digital Video Information Network