Jeff Gordon Pepsi MAX Test Drive 2 at DVinfo.net

Charles Papert · March 2nd, 2014, 02:42 PM

Last year director Peter Atencio and I teamed up for the wildly successful (41 million views to date) Pepsi MAX Test Drive spot:

This year we did it again:

.

I thought the concept was brilliant. Take the guy who was crying "Fake!" the loudest the first time around and put him in the hot seat--no way he could say the same about his wild ride!

Out of an arsenal of 22 cameras, 16 were ultimately used to capture the drive. It was an intense piece of coordination and an absolute nail-biter on the day but ultimately a lot of fun!

Steven Digges · March 12th, 2014, 10:17 AM

Hey Charles,

What a brilliant spot. That must have been a blast to work on.

I have had the opportunity to work with Jeff on several occasions. He was a pleasure to deal with and a professional in every sense of the word. He always treated me well. I have also witnessed him going out of his way to accommodate fans (especially children) when the cameras were NOT rolling. I can not say that about all of the NASCAR drivers I worked with.

I hope your experience was positive as well. I will not name them on a public board but not all of my experiences working with NASCAR drivers were positive. All that means now is I know first hand who I root for on Sundays!

Great stuff, great concept. That kid now has bragging rights for a long time.

Steve

Charles Papert · March 17th, 2014, 04:04 AM

Thanks Steven!

Yes, Jeff was great to work with, both in last year's spot and this year's. I think he definitely had more fun in this year's spot--he was really pumped when we got to the end, the enthusiasm you see in the spot is absolutely real!

March 2nd, 2014, 02:42 PM	#1
Charles Papert Wrangler Join Date: Jan 2002 Location: Los Angeles, CA Posts: 6,810	Jeff Gordon Pepsi MAX Test Drive 2 Last year director Peter Atencio and I teamed up for the wildly successful (41 million views to date) Pepsi MAX Test Drive spot: Test Drive This year we did it again: Test Drive 2 . I thought the concept was brilliant. Take the guy who was crying "Fake!" the loudest the first time around and put him in the hot seat--no way he could say the same about his wild ride! Out of an arsenal of 22 cameras, 16 were ultimately used to capture the drive. It was an intense piece of coordination and an absolute nail-biter on the day but ultimately a lot of fun! __________________ Charles Papert www.charlespapert.com

March 12th, 2014, 10:17 AM	#2
Steven Digges Trustee Join Date: Oct 2002 Location: Phoenix, AZ Posts: 1,828	Re: Jeff Gordon Pepsi MAX Test Drive 2 Hey Charles, What a brilliant spot. That must have been a blast to work on. I have had the opportunity to work with Jeff on several occasions. He was a pleasure to deal with and a professional in every sense of the word. He always treated me well. I have also witnessed him going out of his way to accommodate fans (especially children) when the cameras were NOT rolling. I can not say that about all of the NASCAR drivers I worked with. I hope your experience was positive as well. I will not name them on a public board but not all of my experiences working with NASCAR drivers were positive. All that means now is I know first hand who I root for on Sundays! Great stuff, great concept. That kid now has bragging rights for a long time. Steve __________________ www.CorporateShow.com Been at this so long I'm rounding my years of experience down...not up!

March 17th, 2014, 04:04 AM	#3
Charles Papert Wrangler Join Date: Jan 2002 Location: Los Angeles, CA Posts: 6,810	Re: Jeff Gordon Pepsi MAX Test Drive 2 Thanks Steven! Yes, Jeff was great to work with, both in last year's spot and this year's. I think he definitely had more fun in this year's spot--he was really pumped when we got to the end, the enthusiasm you see in the spot is absolutely real! __________________ Charles Papert www.charlespapert.com