Heineken Spec at DVinfo.net

Josh Caldwell · November 14th, 2005, 11:35 PM

Hey Guys,

I just finished editing a short Heineken Spec I shot. It's one of five we're producing, as well as one Budweiser that's on it's way.

Let me know what you think.

www.meydenbauerentertainment.com/heineken.html

Josh

Aaron Koolen · November 14th, 2005, 11:57 PM

Josh, really nice work. If there was one thing to mention, just so I can offer something of constructive criticism, the cuts between the different shirt licking's seemed to have almost the same shot size. This made it a little more jarring than I would think changing shot sizes would have. I wasn't looking for problems when I watched the commercial, it's just something that I noticed - and really, a very very minor thing and I'm not convinced it's not just me ;). I really liked it. Well done!

Josh Caldwell · November 15th, 2005, 10:07 AM

Hey Aaron,

Thanks. I've had one or two people mention that, but a lot of others that haven't, so I don't know. I'll tweak with it.

In the meantime, here's some stills from the production:

http://www.meydenbauerentertainment.com/IMG_0009.jpg
http://www.meydenbauerentertainment.com/IMG_0010.jpg
http://www.meydenbauerentertainment.com/IMG_0026.jpg
http://www.meydenbauerentertainment.com/PICT0046.jpg

PS, let me know if these pics resize themselves in the browser, or if the stay really huge. I'm new to this whole website thing.
Josh

Barry Gribble · November 15th, 2005, 12:03 PM

Josh,

Great job overall. I liked it, and definitely think that it fits the genre like a glove.

The only thing that stood out to me was the CU of the beer spilling on the shirt. I thought it was a bit too tight (nothing to do about that now), but that it also lingered for a few too many frames. It doesn't take long at all to see that the beer is going on to the shirt, and after that the shot it pretty boring. Just a minor thing though.

Regarding the photos, they will never resize themselves unless the user has his browser set for that, and even then they will take just as long to download. Your best bet is always to make them the size that you want people to view them and put them up that way. Let me know if you need advice on how to do it easily...

Thanks for sharing, and good luck.

Josh Caldwell · November 15th, 2005, 12:49 PM

Hey Barry,

Thanks for the feedback. As far as the pictures go what tends to be a pretty average size? Do you know?

Josh

Barry Gribble · November 15th, 2005, 01:57 PM

Josh,

It is totally a judgement call... if they are just for people to see what is going on, rather than viewing the fine details, I usually go 400-600 pixels wide.

Eniola Akintoye · November 15th, 2005, 11:32 PM

I loved it, I love my xl2.
I liked the creative idea, because I know a lot of videographers try to do the same sort of advert that has a bar, a beer, a girl and a guy. Making the advert unique is the most important part and I think this one was definitely unique.

Great job guys!.

Eniola Akintoye · November 15th, 2005, 11:35 PM

QUESTIONS:

What software did you use for editing?
How did you do the slow mo (software, xl2 setting, etc)?
What software did you use for CC, I see that you did not use any Adapter and the look was still filmic?
How did you get the job to do the advert?

Josh Caldwell · November 16th, 2005, 09:47 AM

Quote:

Originally Posted by Eniola Akintoye

QUESTIONS:

What software did you use for editing?
How did you do the slow mo (software, xl2 setting, etc)?
What software did you use for CC, I see that you did not use any Adapter and the look was still filmic?
How did you get the job to do the advert?

I edited on Avid Xpress Pro. The slow mo was achieved by shooting in 60i on the camera and then using the slow mo feature in Avid. I've used it before on another movie I shot and it gives great results.

As for color correction, I just tweaked with the contrast and saturation in Avid. We shot 24p, which helped with the filmic look, and then tweaked the other settings in post. I tend to shoot a very clean image and then adjust everything later on.

This was not a paid advert job. It's a spec. We came up with the idea and decided to go ahead and shoot it. My company wants to get into commercial production, so we want to have some on our reel.

We've got 7 more we're working on at the moment.

Bryan McCullough · November 16th, 2005, 11:07 AM

I think it's great.

Don't change a thing.

Eniola Akintoye · November 16th, 2005, 04:56 PM

I agree Bryan don't change a thing... but Josh, you shot in 60i or 24p. I think everything was in slo mo, so when did you shoot 60i and then 24p, I am confused?

Josh Caldwell · November 16th, 2005, 05:00 PM

Quote:

Originally Posted by Eniola Akintoye

I agree Bryan don't change a thing... but Josh, you shot in 60i or 24p. I think everything was in slo mo, so when did you shoot 60i and then 24p, I am confused?

Ha ha. Sorry. We shot two commercials this weekend so I was thinking of both of them. We shot this commercial in 60i because it gives much better slow motion. We did however use the cine settings on the XL2.

We did not shoot 24p for this commercial. Pardon the confusion.

November 14th, 2005, 11:35 PM	#1
Josh Caldwell Regular Crew Join Date: Oct 2004 Location: Los Angeles, CA Posts: 183	Heineken Spec Hey Guys, I just finished editing a short Heineken Spec I shot. It's one of five we're producing, as well as one Budweiser that's on it's way. Let me know what you think. www.meydenbauerentertainment.com/heineken.html Josh __________________ Joshua Caldwell www.meyd-ent.com www.hollywoodboundanddown.com

November 14th, 2005, 11:57 PM	#2
Aaron Koolen Trustee Join Date: Apr 2002 Location: Auckland, New Zealand Posts: 1,727	Josh, really nice work. If there was one thing to mention, just so I can offer something of constructive criticism, the cuts between the different shirt licking's seemed to have almost the same shot size. This made it a little more jarring than I would think changing shot sizes would have. I wasn't looking for problems when I watched the commercial, it's just something that I noticed - and really, a very very minor thing and I'm not convinced it's not just me ;). I really liked it. Well done! __________________ My Website Meat Free Media

November 15th, 2005, 10:07 AM	#3
Josh Caldwell Regular Crew Join Date: Oct 2004 Location: Los Angeles, CA Posts: 183	Hey Aaron, Thanks. I've had one or two people mention that, but a lot of others that haven't, so I don't know. I'll tweak with it. In the meantime, here's some stills from the production: http://www.meydenbauerentertainment.com/IMG_0009.jpg http://www.meydenbauerentertainment.com/IMG_0010.jpg http://www.meydenbauerentertainment.com/IMG_0026.jpg http://www.meydenbauerentertainment.com/PICT0046.jpg PS, let me know if these pics resize themselves in the browser, or if the stay really huge. I'm new to this whole website thing. Josh __________________ Joshua Caldwell www.meyd-ent.com www.hollywoodboundanddown.com Last edited by Josh Caldwell; November 15th, 2005 at 03:11 PM.

November 15th, 2005, 12:03 PM	#4
Barry Gribble Major Player Join Date: Aug 2003 Location: Los Angeles, CA Posts: 817	Josh, Great job overall. I liked it, and definitely think that it fits the genre like a glove. The only thing that stood out to me was the CU of the beer spilling on the shirt. I thought it was a bit too tight (nothing to do about that now), but that it also lingered for a few too many frames. It doesn't take long at all to see that the beer is going on to the shirt, and after that the shot it pretty boring. Just a minor thing though. Regarding the photos, they will never resize themselves unless the user has his browser set for that, and even then they will take just as long to download. Your best bet is always to make them the size that you want people to view them and put them up that way. Let me know if you need advice on how to do it easily... Thanks for sharing, and good luck. __________________ Barry Gribble Integral Arts, IMDB

November 15th, 2005, 12:49 PM	#5
Josh Caldwell Regular Crew Join Date: Oct 2004 Location: Los Angeles, CA Posts: 183	Hey Barry, Thanks for the feedback. As far as the pictures go what tends to be a pretty average size? Do you know? Josh __________________ Joshua Caldwell www.meyd-ent.com www.hollywoodboundanddown.com

November 15th, 2005, 01:57 PM	#6
Barry Gribble Major Player Join Date: Aug 2003 Location: Los Angeles, CA Posts: 817	Josh, It is totally a judgement call... if they are just for people to see what is going on, rather than viewing the fine details, I usually go 400-600 pixels wide. __________________ Barry Gribble Integral Arts, IMDB

November 15th, 2005, 11:32 PM	#7
Eniola Akintoye Major Player Join Date: Jul 2005 Location: Duluth GA Posts: 238	I loved it, I love my xl2. I liked the creative idea, because I know a lot of videographers try to do the same sort of advert that has a bar, a beer, a girl and a guy. Making the advert unique is the most important part and I think this one was definitely unique. Great job guys!.

November 15th, 2005, 11:35 PM	#8
Eniola Akintoye Major Player Join Date: Jul 2005 Location: Duluth GA Posts: 238	QUESTIONS: What software did you use for editing? How did you do the slow mo (software, xl2 setting, etc)? What software did you use for CC, I see that you did not use any Adapter and the look was still filmic? How did you get the job to do the advert?

November 16th, 2005, 11:07 AM	#10
Bryan McCullough Major Player Join Date: Oct 2003 Location: Richardson, TX Posts: 842	I think it's great. Don't change a thing.

November 16th, 2005, 04:56 PM	#11
Eniola Akintoye Major Player Join Date: Jul 2005 Location: Duluth GA Posts: 238	I agree Bryan don't change a thing... but Josh, you shot in 60i or 24p. I think everything was in slo mo, so when did you shoot 60i and then 24p, I am confused?