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Old November 14th, 2005, 11:35 PM   #1
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Heineken Spec

Hey Guys,

I just finished editing a short Heineken Spec I shot. It's one of five we're producing, as well as one Budweiser that's on it's way.

Let me know what you think.

www.meydenbauerentertainment.com/heineken.html


Josh
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Old November 14th, 2005, 11:57 PM   #2
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Josh, really nice work. If there was one thing to mention, just so I can offer something of constructive criticism, the cuts between the different shirt licking's seemed to have almost the same shot size. This made it a little more jarring than I would think changing shot sizes would have. I wasn't looking for problems when I watched the commercial, it's just something that I noticed - and really, a very very minor thing and I'm not convinced it's not just me ;). I really liked it. Well done!
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Old November 15th, 2005, 10:07 AM   #3
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Hey Aaron,

Thanks. I've had one or two people mention that, but a lot of others that haven't, so I don't know. I'll tweak with it.

In the meantime, here's some stills from the production:

http://www.meydenbauerentertainment.com/IMG_0009.jpg
http://www.meydenbauerentertainment.com/IMG_0010.jpg
http://www.meydenbauerentertainment.com/IMG_0026.jpg
http://www.meydenbauerentertainment.com/PICT0046.jpg

PS, let me know if these pics resize themselves in the browser, or if the stay really huge. I'm new to this whole website thing.
Josh
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Last edited by Josh Caldwell; November 15th, 2005 at 03:11 PM.
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Old November 15th, 2005, 12:03 PM   #4
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Josh,

Great job overall. I liked it, and definitely think that it fits the genre like a glove.

The only thing that stood out to me was the CU of the beer spilling on the shirt. I thought it was a bit too tight (nothing to do about that now), but that it also lingered for a few too many frames. It doesn't take long at all to see that the beer is going on to the shirt, and after that the shot it pretty boring. Just a minor thing though.

Regarding the photos, they will never resize themselves unless the user has his browser set for that, and even then they will take just as long to download. Your best bet is always to make them the size that you want people to view them and put them up that way. Let me know if you need advice on how to do it easily...

Thanks for sharing, and good luck.
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Old November 15th, 2005, 12:49 PM   #5
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Hey Barry,

Thanks for the feedback. As far as the pictures go what tends to be a pretty average size? Do you know?

Josh
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Old November 15th, 2005, 01:57 PM   #6
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Josh,

It is totally a judgement call... if they are just for people to see what is going on, rather than viewing the fine details, I usually go 400-600 pixels wide.
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Old November 15th, 2005, 11:32 PM   #7
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I loved it, I love my xl2.
I liked the creative idea, because I know a lot of videographers try to do the same sort of advert that has a bar, a beer, a girl and a guy. Making the advert unique is the most important part and I think this one was definitely unique.

Great job guys!.
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Old November 15th, 2005, 11:35 PM   #8
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QUESTIONS:

What software did you use for editing?
How did you do the slow mo (software, xl2 setting, etc)?
What software did you use for CC, I see that you did not use any Adapter and the look was still filmic?
How did you get the job to do the advert?
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Old November 16th, 2005, 09:47 AM   #9
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Quote:
Originally Posted by Eniola Akintoye
QUESTIONS:

What software did you use for editing?
How did you do the slow mo (software, xl2 setting, etc)?
What software did you use for CC, I see that you did not use any Adapter and the look was still filmic?
How did you get the job to do the advert?

I edited on Avid Xpress Pro. The slow mo was achieved by shooting in 60i on the camera and then using the slow mo feature in Avid. I've used it before on another movie I shot and it gives great results.

As for color correction, I just tweaked with the contrast and saturation in Avid. We shot 24p, which helped with the filmic look, and then tweaked the other settings in post. I tend to shoot a very clean image and then adjust everything later on.

This was not a paid advert job. It's a spec. We came up with the idea and decided to go ahead and shoot it. My company wants to get into commercial production, so we want to have some on our reel.

We've got 7 more we're working on at the moment.
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Old November 16th, 2005, 11:07 AM   #10
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I think it's great.

Don't change a thing.
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Old November 16th, 2005, 04:56 PM   #11
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I agree Bryan don't change a thing... but Josh, you shot in 60i or 24p. I think everything was in slo mo, so when did you shoot 60i and then 24p, I am confused?
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Old November 16th, 2005, 05:00 PM   #12
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Quote:
Originally Posted by Eniola Akintoye
I agree Bryan don't change a thing... but Josh, you shot in 60i or 24p. I think everything was in slo mo, so when did you shoot 60i and then 24p, I am confused?
Ha ha. Sorry. We shot two commercials this weekend so I was thinking of both of them. We shot this commercial in 60i because it gives much better slow motion. We did however use the cine settings on the XL2.

We did not shoot 24p for this commercial. Pardon the confusion.
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