Sandisk officially announces own SxS media
 

http://www.geniusdv.com/news_and_tut...y-xdcam-ex.php

SanDisk has decided to get on board with the Sony XDCam and produce media for the very popular new cam. The speed and transfer times are identical to the Sony cards yet this offers up some competition to the Sony card. As of right now these cards are aprox. the same price as the Sony cards but I would assume that is going to change in the near future. The 16Gb card retails for $899.00 while the 8Gb cards is offered at $499.00. The great thing about the EX cards is the transfer rates. You can offload a 16 gb card in less than 3 minutes. That is about 60 minutes of footage transfered to off to your favorite hard drive in less than 3 minutes. You can import these clips directly into Final Cut Pro and edit them instantly! That makes the new Sony Xd cams worth upgrading to! Check out the complete line of SanDisk cards and check out the amazing features of this new media!

Cool. I hope the Sandisk USB reader is faster, smaller and cheaper. Just dreaming.

Well, I've heard that Sandisk is making the Sony cards, so does that mean that they are competing with themselves? Also, the Sandisk cards were cheaper at the dealer I checked with but he had already sold out of them.....no duhhh. ;)

Sandisk sets the price in both cases. Sony collects a premium for the Sony name. It's the same for any other accessory. Sony sells marked up rechargeable NiMH batteries in its store.