Street Prices for the PMW-F3 at DVinfo.net

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Sony XDCAM PMW-F3 CineAlta
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Old November 23rd, 2010, 01:22 PM   #1
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Street Prices for the PMW-F3

Dear Friends,

Sony has announced the Street Prices for the PMW-F3

PMW-F3L Street Price is $13,300, List Price is $16,000 (Without lenses)
PMW-F3K Street Price is $18,950, List Price is $23,000 (With three lenses)
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Last edited by Dan Keaton; November 24th, 2010 at 05:17 AM.
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Old November 23rd, 2010, 01:37 PM   #2
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I thought "street price" is by definition the price retailers are actually selling at, vs. what the manu MSRP says? In other words, the figure could never come from the manu?

Somebody who is not a sponsor has listed for $13,300 already. That's my definition of street price.
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Old November 23rd, 2010, 01:46 PM   #3
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Many times what is called street price is actually MAP or minimum advertised price. The manufacturer will set this number and enforce it to all authorized resellers.
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Old November 23rd, 2010, 01:53 PM   #4
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Dear Friends,

In the United States, due to a 2008 Supreme Court ruling, manufacturers can actual set Minimum Selling Prices.

Prior to this ruling manufactures could set Minimum Advertised Prices.

For many Sony cameras, there is a "Program Price", which is the minimum sale price for the product.

So, we have List or MSRP, MAP, and Minimum Sale Price.

Many Sony dealers sell at the Minimum Sale Price, so this quickly becomes the "Street Price".
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Old November 23rd, 2010, 02:10 PM   #5
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Ok. Fair enough. But the camera is going to be selling for a lot closer to 13K, thankfully!

It's actually the difference between this camera being a contender or not, really. At 16K for me, it's too close to an Epic. At 13K, it's a definite possibility.
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Old November 23rd, 2010, 05:06 PM   #6
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I don't know if this has been talked about elsewhere or not, but there will only be 10-12 dealers in the USA who will be authorized resellers for the F3. Just because a dealer currently sells the EX1R/3 doesn't mean they will be carrying the F3. It's not hard to guess who most of those resellers will be.
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Old November 23rd, 2010, 06:56 PM   #7
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That is excellent news, if this is true, those numbers would be fantastic. I'll take 2 please.
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Old November 23rd, 2010, 07:11 PM   #8
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I saw for the B&H prices (who is a sponsor) for $13,300 so I'm guessing thats the real deal. Very nice price point.
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Old November 23rd, 2010, 07:17 PM   #9
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Aha. When B&H first put up a couple days ago, it was at 16.

Apologies to Dan. When I first read his first post, all I saw was the 16K, didn't see he had 13.3 in there. So I was like "street!?"
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Old November 23rd, 2010, 09:08 PM   #10
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Dear Nate,

Thank you, I understand now.
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Old November 23rd, 2010, 11:47 PM   #11
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Dan, I sent you an email at convergent designs over 24 hours ago. How come you are answering questions on here, but not @ CD!?!?!? just kidding, but seriously...

-burk
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Old November 24th, 2010, 04:52 AM   #12
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Dear Burk,

I am very sorry for not responding earlier.

Your email landed in my Junk Folder for no apparent reason.

I am responding now.
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Old November 24th, 2010, 05:15 AM   #13
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Dear Burk,

I have replied to your email.
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Old November 24th, 2010, 05:57 AM   #14
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Quote:
Originally Posted by Giuseppe Pugliese View Post
I saw for the B&H prices (who is a sponsor) for $13,300 so I'm guessing thats the real deal. Very nice price point.
It's 10,995.00 + 17.5% VAT in the UK.
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Old November 24th, 2010, 07:44 AM   #15
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Quote:
Originally Posted by Dan Keaton View Post
Dear Burk,

I have replied to your email.

Thx Dan, i appreciate the info!
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