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Sony XDCAM PMW-F3 CineAlta
HD recording with a Super35 CMOS Sensor.


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Old January 19th, 2012, 03:18 PM   #1
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Commercial shot with F3

This is my cut from a series of spotsshot this past fall. F3 with SLog to KiPro mini.

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Old January 21st, 2012, 04:28 PM   #2
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Re: Commercial shot with F3

Great looking spot for a great product. Is this running nationally?

Can you discuss lenses used and post production workflow a bit?

George
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Old January 23rd, 2012, 09:25 AM   #3
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Re: Commercial shot with F3

Hi George,

All product / demo footage was shot with 25, 32, 85 ultra primes.The people were shot with Angenieux Optimo T2.6 Lightweight Zoom.

The original prores files were loaed an edited in Final Cut. For the broadcast spots I had to downconvert and crop to 4x3 SD in Compressor. There are some compostie elements in the spots that were buitl in AE.

This versions waas output as a prores file and sent to Debra Shegich at oddmachine in chicago for a davinci resolve grade that we pushed a bit since it's not for air.

The spots on TV were graded in Color.
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